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CUET Business Studies 2025 PYQs29 May Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 29 May Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 29 May Shift 2

Easy

Read the passage carefully and answer the questions

A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.

Marketing Strategies used by the Company:

  1. The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
  2. Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
  3. The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
  4. EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
    • The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.
    • Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.
    • Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

SubQuestion No : 50

"The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials". Which element of the marketing mix is highlighted here?

Solution

✅ Correct Option: 2

Option 1 -> This relates to pricing strategies, costs, and payment terms, which are not mentioned in the statement about appliances.

Option 2 -> This concerns the actual goods/services, their features, quality, design, and materials - which directly matches the description of eco-friendly appliances with specific features and sustainable materials.

Option 3 -> This involves distribution channels and locations where products are available, which is not referenced in the given statement.

Option 4 -> This covers advertising and communication strategies used to inform customers, not the actual product characteristics described here.

Hence, Option 2: Product -> The statement describes the physical product itself, its features (energy-efficient), and materials (environmentally sustainable), which are core components of the Product element in the marketing mix -> correct

More from this set:

Question 46

What is the main advantage of using personal selling in EcoTech's promotional strategy?

Question 47

Which pricing strategy is used by EcoTech Appliances for its products?

Question 48

"Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion". Which element of promotion mix is highlighted here?

Question 49

Which promotion tool is EcoTech using to offer personalized recommendations to customers?

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CUET Business Studies Past Year Questions (Topic-Wise)