CUET Business Studies 2025 Slot 14 Past Year Paper with Solutions

Q1:

Business Studies

>

Nature & Significance

Easy

Match List–I with List–II

List–I (Characteristics of Management as a Profession)	List–II (Examples of Characteristics of Management as a Profession)
(A) Well-defined body of knowledge	(I) All professions are based on a well-defined body of knowledge that can be acquired through instruction.
(B) Ethical code of conduct	(II) All doctors, for example, take the oath of ethical practice at the time they enter the profession.
(C) Service motive	(III) The task of a lawyer is to ensure that his client gets justice.
(D) Professional association	(IV) To be able to practice in India, lawyers have to become members of the Bar Council.

Choose the correct answer from the options given below:

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (II), (B) - (III), (C) - (IV), (D) - (I)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 1

Correct Answer

Explanation

Q2:

Business Studies

>

Organising

Medium

"Systematic effort to delegate to the lowest level of authority except that which can be exercised at central points "

Identify the concept of management.

Centralisation

Decentralisation

Delegation

Authority

Correct Answer

Option 2

Correct Answer

Explanation

Q3:

Business Studies

>

Entrepreneurship Development

Easy

Match List-I with List-II

List-I	List-II
(Entrepreneurial competency)	(Explanation)
(A) Persistence	(I) Observing the symptoms, diagnosing and curing.
(B) Problem solving	(II) Eliciting support of others in the venture.
(C) Persuasion	(III) Striving continuously until goals are achieved.
(D) Monitoring	(IV) Ensuring the progress of venture as planned.

Choose the correct answer from the options given below:

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (III), (B) - (I), (C) - (II), (D) - (IV)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 2

Correct Answer

Explanation

Q4:

Business Studies

>

Staffing

Easy

Evaluating an employee's current and/or past performance as against certain predetermined standards is known as:

Compensation

Career Planning

Performance Appraisal

Recruitment

Correct Answer

Option 3

Correct Answer

Explanation

Q5:

Business Studies

>

Controlling

Easy

Which management function brings the management cycle back to the planning function?

Organizing

Controlling

Staffing

Directing

Correct Answer

Option 2

Correct Answer

Explanation

Q6:

Business Studies

>

Planning

Medium

A strategy (comprehensive plan) includes which of the following dimensions?

(A) Determining long term objectives

(B) Determining short term objectives

(C) Adopting a particular course of action

(D) Allocating resources necessary to achieve the objective

Choose the correct answer from the options given below:

(A), (B) and (D) only

(A), (B) and (C) only

(A), (B), (C) and (D)

(A), (C) and (D) only

Correct Answer

Option 4

Correct Answer

Explanation

Q7:

Business Studies

>

Organising

Easy

Which concept of management is defined as "a process that initiates implementation of plans by clarifying jobs and working relationships and effectively deploying resources for attainment of identified and desired results"?

Controlling

Directing

Organising

Staffing

Correct Answer

Option 3

Correct Answer

Explanation

Q8:

Business Studies

>

Business Finance

Medium

Identify the incorrect statement, from the options given below:

Collaboration of firms reduces the level of fixed investment.

Instead of buying the fixed asset, its leasing would increase the fixed capital requirement.

Technology upgradation requires more fixed capital.

Higher growth of firm required higher fixed investment.

Correct Answer

Option 2

Correct Answer

Explanation

Q9:

Business Studies

>

Business Finance

Easy

The number of times earnings before interest and taxes of a company covers the interest obligation is indicated by which ratio?

Debt Coverage Ratio

Interest Coverage Ratio

Return on Investment

Cost of debt

Correct Answer

Option 2

Correct Answer

Explanation

Q10:

Business Studies

>

Directing

Easy

Which function of Management involves communicating effectively as well as supervising employees at work?

Controlling

Organising

Directing

Staffing

Correct Answer

Option 3

Correct Answer

Explanation

Q11:

Business Studies

>

Planning

Easy

Arrange the following steps of Planning Process in the correct sequence:

(A) Setting Objectives

(B) Identifying alternative courses of action

(C) Selecting an alternative

(D) Evaluating alternative courses

Choose the correct answer from the options given below:

(A), (B), (C), (D)

(A), (B), (D), (C)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer

Option 2

Correct Answer

Explanation

Q12:

Business Studies

>

Staffing

Easy

Arrange the steps of the Staffing Process in the correct sequence.

Selection
Placement and Orientation
Promotion and Career Planning
Recruitment

Choose the correct answer from the options given below:

(A), (B), (C), (D)

(D), (A), (B), (C)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer

Option 2

Correct Answer

Explanation

Q13:

Business Studies

>

Staffing

Medium

Which of the following are 'On the Job Training Methods' ?

(A) Internship Training

(B) Vestibule Training

(C) Apprenticeship Programmes

(D) Coaching

Choose the correct answer from the options given below:

(A), (C) and (D) only

(A), (B) and (C) only

(A), (B), (C) and (D)

(B), (C) and (D) only

Correct Answer

Option 1

Correct Answer

Explanation

Q14:

Business Studies

>

Business Finance

Easy

DSCR stands for:

Debenture Service Coverage Ratio

Debt Service Coverage Ratio

Debt Service Cost Ratio

Debt Social Coverage Ratio

Correct Answer

Option 2

Correct Answer

Explanation

Q15:

Business Studies

>

Organising

Easy

Arrange the following steps in the process of organizing in correct order.

(A) Identification and division of work

(B) Assignment of duties

(C) Departmentalization

(D) Establishing reporting relationships

Choose the correct answer from the options given below:

(A), (B), (C), (D)

(A), (C), (B), (D)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer

Option 2

Correct Answer

Explanation

Q16:

Business Studies

>

Organising

Medium

Which organizational structure is most suitable when the size of the organization is large, has diversified activities and operations require a high degree of specialization?

Divisional Structure

Vertical Structure

Functional structure

Matrix Structure

Correct Answer

Option 3

Correct Answer

Explanation

Q17:

Business Studies

>

Controlling

Easy

The process of controlling involves which of the following steps?

(A) Setting performance standards

(B) Measurement of actual performance

(C) Comparison of actual performance with standards

(D) Analysis of deviations and taking corrective action.

Choose the correct answer from the options given below:

(A), (B) and (D) only

(A), (B) and (C) only

(A), (B), (C) and (D)

(B), (C) and (D) only

Correct Answer

Option 3

Correct Answer

Explanation

Q18:

Business Studies

>

Nature & Significance

Easy

"To become a chartered accountant in India, a candidate has to clear a specified examination conducted by the Institute of Chartered Accountants of India." Which characteristic of a profession is highlighted here?

Ethical code of conduct

Service motive

Restricted entry

Professional association

Correct Answer

Option 3

Correct Answer

Explanation

Q19:

Business Studies

>

Staffing

Easy

Which test of selection provides clues to a person's emotions, reactions, maturity and value system?

Interest Test

Aptitude Test

Personality Test

Intelligence Test

Correct Answer

Option 3

Correct Answer

Explanation

Q20:

Business Studies

>

Principles of Management

Medium

Match List-I with List-II

List-I	List-II
(A) Fatigue study	(I) This study refers to finding out one best way of doing the job.
(B) Method Study	(II) This study refers to the study of movements like lifting, putting objects, sitting and changing positions.
(C) Time study	(III) The objective of this study is to determine the number of workers to be employed.
(D) Motion Study	(IV) This study seeks to determine the amount and frequency of rest intervals in completing a task.

Choose the correct answer from the options given below:

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (I), (B) - (III), (C) - (II), (D) - (IV)

(A) - (IV), (B) - (I), (C) - (III), (D) - (II)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 3

Correct Answer

Explanation

Q21:

Business Studies

>

Business Finance

Easy

Identify the asset which can be easily converted into cash.

Building

Machinery

Furniture

Marketable securities

Correct Answer

Option 4

Correct Answer

Explanation

Q22:

Business Studies

>

Nature & Significance

Easy

Which level of Management is responsible for all the activities of first line managers?

Supervisory Management

Middle Management

Non operational Management

Top Management

Correct Answer

Option 2

Correct Answer

Explanation

Q23:

Business Studies

>

Organising

Easy

"Formal organization is a system of consciously coordinated activities of two or more persons toward a common objective". This definition of formal organization is given by:

Chester Barnand

Louis Allen

Keith Davis

Theo Haimman

Correct Answer

Option 1

Correct Answer

Explanation

Q24:

Business Studies

>

Principles of Management

Easy

"A manager should replace 'I' with 'We' in all his conversations with workers to foster team spirit".

Which Principle of Management is related to this statement?

Stability of Personnel

Equity

Subordination of Individual Interest to General Interest

Esprit De Corps

Correct Answer

Option 4

Correct Answer

Explanation

Q25:

Business Studies

>

Principles of Management

Easy

"The principles of management provide the basic groundwork for the development of management as a discipline".

This statement is related to which point of significance of principles of management?

Providing managers with useful insights into reality

Management training, education and research

Scientific decisions

Fulfilling social responsibility

Correct Answer

Option 2

Correct Answer

Explanation

Q26:

Business Studies

>

Staffing

Easy

Which of the following are the external sources of recruitment?

(A) Recommendations of Employees

(B) Transfers

(C) Direct Recruitment

(D) Campus Recruitment

Choose the correct answer from the options given below:

(A), (B) and (D) only

(A), (C) and (D) only

(A), (B), (C) and (D)

(B), (C) and (D) only

Correct Answer

Option 2

Correct Answer

Explanation

Q27:

Business Studies

>

Directing

Easy

Which among the following is NOT the principle of directing?

Harmony of objectives

Appropriateness of direction technique

Managerial communication

Multiplicity of Command

Correct Answer

Option 4

Correct Answer

Explanation

Q28:

Business Studies

>

Principles of Management

Medium

Match List-I with List-II

List-I	List-II
(Fayol's principles)	(Explanation)
(A) Equity	(I) Employee turnover should be minimized to maintain organizational efficiency.
(B) Order	(II) Management should promote a team spirit of unity and harmony among employees.
(C) Stability of Personnel	(III) Good sense and experience are needed to ensure fairness to all employees, who should be treated as fairly as possible.
(D) Esprit De Corps	(IV) People and materials must be in suitable places at the appropriate time for maximum efficiency.

Choose the correct answer from the options given below:

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (I), (B) - (III), (C) - (II), (D) - (IV)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 4

Correct Answer

Explanation

Q29:

Business Studies

>

Directing

Easy

Arrange the steps of motivation process in the correct sequence.

(A) Drives & Search Behavior

(B) Satisfied Need & Reduction of Tension

(C) Unsatisfied Need

(D) Tension

Choose the correct answer from the options given below:

(A), (B), (C), (D)

(A), (C), (B), (D)

(C), (D), (A), (B)

(C), (B), (D), (A)

Correct Answer

Option 3

Correct Answer

Explanation

Q30:

Business Studies

>

Directing

Easy

Arrange the following needs as per the order laid down by the Maslow's Need Hierarchy Theory.

(A) Safety Needs

(B) Self Actualization Needs

(C) Affiliation Needs

(D) Esteem Needs

Choose the correct answer from the options given below:

(A), (B), (C), (D)

(A), (C), (D), (B)

(B), (A), (C), (D)

(C), (B), (D), (A)

Correct Answer

Option 2

Correct Answer

Explanation

Q31:

Business Studies

>

Directing

Medium

"The state of mind of both sender and the receiver of communication reflects in the effective communication". Which barrier of communication is indicated by this statement?

Personal barriers

Psychological barriers

Semantic barriers

Organisational barriers

Correct Answer

Option 2

Correct Answer

Explanation

Q32:

Business Studies

>

Nature & Significance

Easy

"Coordination is the process whereby an executive develops an orderly pattern of group efforts among his subordinates and secures unity of action in the pursuit of a common purpose". This definition of coordination is given by:

Theo Haimann

McFarland

E.F.L. Brech

Mooney and Reelay

Correct Answer

Option 2

Correct Answer

Explanation

Q33:

Business Studies

>

Controlling

Easy

Controlling is a systematic process involving five steps. "Comparing Actual Performance with Standards" is which step of controlling process?

First step

Second step

Third step

Fourth step

Correct Answer

Option 3

Correct Answer

Explanation

Q34:

Business Studies

>

Business Finance

Easy

Which among the following is NOT the current asset?

Marketable securities

Advances received from customers

Bills receivable

Debtors

Correct Answer

Option 2

Correct Answer

Explanation

Q35:

Business Studies

>

Business Environment

Easy

Which of the following are components of the economic environment?

(A) Saving and investment rate

(B) Technological conditions

(C) Money supply

(D) Public debt

Choose the correct answer from the options given below:

(A), (B), (C)and (D) only

(A), (C) and (D) only

(A), (B) and (D) only

(B), (C) and (D) only

Correct Answer

Option 2

Correct Answer

Explanation

Q36:

Business Studies

>

Business Environment

Easy

Identify the component of social environment from the following:

Savings and Investment

Money Supply

Public Debt

Life Expectancy

Correct Answer

Option 4

Correct Answer

Explanation

Q37:

Business Studies

>

Staffing

Easy

Which among the following is NOT the specialized activity and duty of the Human Resource personnel ?

Recruitment

Compensation and Incentive Plans

Management of receivables

Handling Grievances and Complaints

Correct Answer

Option 3

Correct Answer

Explanation

Q38:

Business Studies

>

Directing

Medium

Match List-I with List-II

List-I (Needs of Maslow's Theory)	List-II (Organizational Example)
(A) Affiliation/Belongingness needs	(I) Pension plan
(B) Self Actualization Needs	(II) Cordial relations with colleagues
(C) Esteem Needs	(III) Achievement of goals
(D) Safety/Security needs	(IV) Job title

Choose the correct answer from the options given below:

(A) - (II), (B) - (III), (C) - (IV), (D) - (I)

(A) - (I), (B) - (III), (C) - (II), (D) - (IV)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 1

Correct Answer

Explanation

Q39:

Business Studies

>

Planning

Easy

An expected statement of expenses, revenue and income for a specified period is known as:

Profit and loss account

Budget

Balance sheet

Cash account

Correct Answer

Option 2

Correct Answer

Explanation

Q40:

Business Studies

>

Planning

Easy

"Most of the time, employees do not even attempt to formulate plans". Which limitation of Planning is indicated by the given statement ?

Planning does not guarantee success

Planning involves huge costs

Planning reduces creativity

Planning leads to rigidity

Correct Answer

Option 3

Correct Answer

Explanation

Q41:

Business Studies

>

Consumer Protection

Easy

Ritika, a school teacher in Pune, came across an advertisement on social media promoting a new health supplement that claimed to help with weight loss in just a few weeks. The ad featured attractive before-and-after images, along with testimonials from satisfied users, and stated that the product was "clinically tested" and "100% natural." Intrigued by the promising results, Ritika purchased the supplement for ₹1,500, believing it would help her with her weight loss goals.

After using the supplement for two weeks, Ritika noticed no change in her weight, and she began feeling some stomach discomfort. Concerned, she contacted the company's customer service for advice, only to receive vague responses. When Ritika did further research, she found out that the supplement had not undergone any clinical testing, and the ingredients listed on the label were not as advertised. Shocked by this misleading information, Ritika decided to file a complaint with the Consumer Forum.

She highlighted that the product's advertisement was misleading and violated her consumer rights. After hearing her complaint, the Consumer Court ruled in her favor, ordering the company to refund her money and pay a penalty for the misleading advertisement.

What action did Ritika take, after finding out that the supplement's claims were false?

Ignored the problem

Wrote a review on social media

Filed a complaint with the Consumer Forum

Returned the product to the store

Correct Answer

Option 3

Correct Answer

Explanation

Q42:

Business Studies

>

Consumer Protection

Easy

Ritika, a school teacher in Pune, came across an advertisement on social media promoting a new health supplement that claimed to help with weight loss in just a few weeks. The ad featured attractive before-and-after images, along with testimonials from satisfied users, and stated that the product was "clinically tested" and "100% natural." Intrigued by the promising results, Ritika purchased the supplement for ₹1,500, believing it would help her with her weight loss goals.

After using the supplement for two weeks, Ritika noticed no change in her weight, and she began feeling some stomach discomfort. Concerned, she contacted the company's customer service for advice, only to receive vague responses. When Ritika did further research, she found out that the supplement had not undergone any clinical testing, and the ingredients listed on the label were not as advertised. Shocked by this misleading information, Ritika decided to file a complaint with the Consumer Forum.

She highlighted that the product's advertisement was misleading and violated her consumer rights. After hearing her complaint, the Consumer Court ruled in her favor, ordering the company to refund her money and pay a penalty for the misleading advertisement.

What does the 'Right to be informed' entitle consumers to?

Access to detailed information about the product.

Right to demand discounts on products.

Right to exchange products

Right to free delivery

Correct Answer

Option 1

Correct Answer

Explanation

Q43:

Business Studies

>

Consumer Protection

Medium

Ritika, a school teacher in Pune, came across an advertisement on social media promoting a new health supplement that claimed to help with weight loss in just a few weeks. The ad featured attractive before-and-after images, along with testimonials from satisfied users, and stated that the product was "clinically tested" and "100% natural." Intrigued by the promising results, Ritika purchased the supplement for ₹1,500, believing it would help her with her weight loss goals.

After using the supplement for two weeks, Ritika noticed no change in her weight, and she began feeling some stomach discomfort. Concerned, she contacted the company's customer service for advice, only to receive vague responses. When Ritika did further research, she found out that the supplement had not undergone any clinical testing, and the ingredients listed on the label were not as advertised. Shocked by this misleading information, Ritika decided to file a complaint with the Consumer Forum.

She highlighted that the product's advertisement was misleading and violated her consumer rights. After hearing her complaint, the Consumer Court ruled in her favor, ordering the company to refund her money and pay a penalty for the misleading advertisement.

What should consumers do to protect themselves from misleading advertisements?

Always rely on TV ads

Conduct research and verify product claims

Ignore any complaints

Purchase based on emotional appeal

Correct Answer

Option 2

Correct Answer

Explanation

Q44:

Business Studies

>

Consumer Protection

Easy

Read the passage carefully and answer the questions

Ritika, a school teacher in Pune, came across an advertisement on social media promoting a new health supplement that claimed to help with weight loss in just a few weeks. The ad featured attractive before-and-after images, along with testimonials from satisfied users, and stated that the product was "clinically tested" and "100% natural." Intrigued by the promising results, Ritika purchased the supplement for ₹1,500, believing it would help her with her weight loss goals.

After using the supplement for two weeks, Ritika noticed no change in her weight, and she began feeling some stomach discomfort. Concerned, she contacted the company's customer service for advice, only to receive vague responses. When Ritika did further research, she found out that the supplement had not undergone any clinical testing, and the ingredients listed on the label were not as advertised. Shocked by this misleading information, Ritika decided to file a complaint with the Consumer Forum.

She highlighted that the product's advertisement was misleading and violated her consumer rights. After hearing her complaint, the Consumer Court ruled in her favor, ordering the company to refund her money and pay a penalty for the misleading advertisement.

What is the role of Consumer courts ?

To regulate the price of goods

To resolve consumer complaints and disputes

To advertise consumer goods

To monitor product manufacturing

Correct Answer

Option 2

Correct Answer

Explanation

Q45:

Business Studies

>

Consumer Protection

Easy

Ritika, a school teacher in Pune, came across an advertisement on social media promoting a new health supplement that claimed to help with weight loss in just a few weeks. The ad featured attractive before-and-after images, along with testimonials from satisfied users, and stated that the product was "clinically tested" and "100% natural." Intrigued by the promising results, Ritika purchased the supplement for ₹1,500, believing it would help her with her weight loss goals.

After using the supplement for two weeks, Ritika noticed no change in her weight, and she began feeling some stomach discomfort. Concerned, she contacted the company's customer service for advice, only to receive vague responses. When Ritika did further research, she found out that the supplement had not undergone any clinical testing, and the ingredients listed on the label were not as advertised. Shocked by this misleading information, Ritika decided to file a complaint with the Consumer Forum.

She highlighted that the product's advertisement was misleading and violated her consumer rights. After hearing her complaint, the Consumer Court ruled in her favor, ordering the company to refund her money and pay a penalty for the misleading advertisement.

What did the Consumer Court order the company to do?

Replace the supplement with another product

Refund the money and pay a penalty

Improve the product quality

Apologize without compensation

Correct Answer

Option 2

Correct Answer

Explanation

Q46:

Business Studies

>

Marketing

Easy

A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.

Marketing Strategies used by the Company:

The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
- The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.
- Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.
- Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

What is the main advantage of using personal selling in EcoTech's promotional strategy?

It helps in creating awareness on a large scale

It involves direct communication with potential customers to address their individual needs

It increases the amount of publicity for the brand

It offers discounts on products

Correct Answer

Option 2

Correct Answer

Explanation

Q47:

Business Studies

>

Marketing

Easy

A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.

Marketing Strategies used by the Company:

The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:

-The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.

-Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.

-Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

Which pricing strategy is used by EcoTech Appliances for its products?

Competitive pricing

Penetration pricing

Skimming pricing

Cost-based pricing

Correct Answer

Option 3

Correct Answer

Explanation

Q48:

Business Studies

>

Marketing

Easy

Read the passage carefully and answer the questions

A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.

Marketing Strategies used by the Company:

The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:

-The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.

-Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.

-Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

"Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion". Which element of promotion mix is highlighted here?

Advertising

Public Relations

Personal Selling

Sales Promotion

Correct Answer

Option 2

Correct Answer

Explanation

Q49:

Business Studies

>

Marketing

Easy

Read the passage carefully and answer the questions

A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.

Marketing Strategies used by the Company:

The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:

-The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.

-Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.

-Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

Which promotion tool is EcoTech using to offer personalized recommendations to customers?

Advertising

Publicity

Personal selling

Sales promotion

Correct Answer

Option 3

Correct Answer

Explanation

Q50:

Business Studies

>

Marketing

Easy

Read the passage carefully and answer the questions

A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.

Marketing Strategies used by the Company:

The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
- The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.
- Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.
- Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

SubQuestion No : 50

"The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials". Which element of the marketing mix is highlighted here?

Price

Product

Place

Promotion

Correct Answer

Option 2

Correct Answer

Explanation

CUET Business Studies 2025 PYQs29 May Shift 2. Free, no login required.

Q1:

Q2:

Q3:

Q4:

Q5:

Q6:

Q7:

Q8:

Q9:

Q10:

Q11:

Q12:

Q13:

Q14:

Q15:

Q16:

Q17:

Q18:

Q19:

Q20:

Q21:

Q22:

Q23:

Q24:

Q25:

Q26:

Q27:

Q28:

Q29:

Q30:

Q31:

Q32:

Q33:

Q34:

Q35:

Q36:

Q37:

Q38:

Q39:

Q40:

Q41:

Q42:

Q43:

Q44:

Q45:

Q46:

Q47:

Q48:

Q49:

Q50:

CUET Business Studies 2025 29 May Shift 2 Past Year Question Paper

CUET Business Studies Past Year Questions (Topic-Wise)