Which among the following is NOT the principle of directing?

Option 1 -> Harmony of objectives is a principle of directing that ensures organizational goals and individual goals are aligned for effective performance.

Option 2 -> Appropriateness of direction technique is a principle stating that the directing method should suit the situation, individuals, and organizational context.

Option 3 -> Managerial communication is a principle of directing emphasizing clear and effective communication between managers and subordinates for proper guidance.

Option 4 -> Multiplicity of Command suggests receiving orders from multiple superiors, which contradicts the management principle of "Unity of Command" and is not a principle of directing.

Hence, Option 4: Multiplicity of Command -> This is NOT a principle of directing. It actually violates the fundamental principle of "Unity of Command," which states that each employee should receive orders from only one superior to avoid confusion and conflict. The principles of directing include harmony of objectives, appropriateness of techniques, effective communication, unity of command (not multiplicity), follow-through, and use of informal organization. -> correct