AfterBoards Logo
Skip to main contentSkip to solution

CUET Business Studies 2025 PYQs29 May Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 29 May Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 29 May Shift 2

Easy

Read the passage carefully and answer the questions

A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.

Marketing Strategies used by the Company:

  1. The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
  2. Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
  3. The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
  4. EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:

-The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.

-Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.

-Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

"Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion". Which element of promotion mix is highlighted here?

Solution

✅ Correct Option: 2

Option 1 -> Advertising involves paid promotional messages through media channels, which is not mentioned in this scenario.

Option 2 -> Public Relations focuses on building relationships with stakeholders, generating positive publicity, and earning media coverage - exactly what's described here.

Option 3 -> Personal Selling involves direct face-to-face interaction between salespeople and customers, which is not indicated in this case.

Option 4 -> Sales Promotion refers to short-term incentives like discounts or coupons to stimulate immediate purchases, which is absent here.

Hence, Option 2: Public Relations -> The scenario highlights positive press coverage from media outlets, attention from environmental organizations, and word-of-mouth promotion - all earned (not paid) forms of communication that are core elements of public relations activities -> correct

More from this set:

Question 46

What is the main advantage of using personal selling in EcoTech's promotional strategy?

Question 47

Which pricing strategy is used by EcoTech Appliances for its products?

Question 49

Which promotion tool is EcoTech using to offer personalized recommendations to customers?

Question 50

"The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials". Which element of the marketing mix is highlighted here?

Keyboard Shortcuts

  • Left arrow: Previous question
  • Right arrow: Next question
  • S key: Jump to solution
  • Q key: Jump to question

CUET Business Studies Past Year Questions (Topic-Wise)