CUET Business Studies 2025 Slot 18 Past Year Paper with Solutions

Q1:

Business Studies

>

Planning

Easy

Match List-I with List-II

List-I	List-II
Type of Plan	Description
(A) Strategy	(I) It is a statement of expected results expressed in numerical terms.
(B) Policy	(II) It is a general statement that guides thinking or channelizes energies.
(C) Rule	(III) It provides the broad contours of an organisation's business.
(D) Budget	(IV) It is a specific statement that tells what is to be done.

Choose the correct answer from the options given below:

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (III), (B) - (II), (C) - (IV), (D) - (I)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 2

Correct Answer

Explanation

Q2:

Business Studies

>

Consumer Protection

Easy

Which of the following is NOT a Consumer right under Consumer Protection Act 2019?

Right to seek redressal

Right to get discounted price

Right to be heard

Right to consumer education

Correct Answer

Option 2

Correct Answer

Explanation

Q3:

Business Studies

>

Principles of Management

Medium

Which among the following does NOT relate with the nature of principles of management?

The principles of management are intended to apply to all types of organisations, business as well as non-business, small as well large, public sector as well as private sector, manufacturing as well as the services sectors.

The principles are guidelines to action and provide readymade, straitjacket solutions to all managerial problems.

The principles of management are formed by experience and collective wisdom of managers as well as experimentation.

The principles of management are not rigid prescriptions, which have to be followed absolutely.

Correct Answer

Option 2

Correct Answer

Explanation

Q4:

Business Studies

>

Consumer Protection

Easy

Which of the following is NOT the importance of consumer protection from the point of view of business?

Long term interest of business

Social Responsibility

Moral Justification

Consumer ignorance

Correct Answer

Option 4

Correct Answer

Explanation

Q5:

Business Studies

>

Entrepreneurship Development

Easy

A 'never say die' attitude, not giving up easily, striving continuously until success is achieved, represents which among the following competencies?

Persistence

Information Seeking

Problem-solving

Assertiveness

Correct Answer

Option 1

Correct Answer

Explanation

Q6:

Business Studies

>

Marketing

Easy

Identify the process from the options given below, that classifies the products into different groups, on the basis of the quality, size, etc.

Packaging

Grading

Branding

Labelling

Correct Answer

Option 2

Correct Answer

Explanation

Q7:

Business Studies

>

Principles of Management

Easy

Which of the following represents the scientific principles of F W Taylor?

(A) Science, not rule of thumb

(B) Harmony, not discord

(C) Cooperation, not individualism

(D) Development of each and every person to his/her greatest efficiency and prosperity.

Choose the correct answer from the options given below:

(A), (B) and (D) only

(A), (C) and (D) only

(A), (B), (C) and (D)

(B), (C) and (D) only

Correct Answer

Option 3

Correct Answer

Explanation

Q8:

Business Studies

>

Marketing

Easy

Identify from the options given below, the correct characteristic of a good brand name.

The brand name should be lengthy, easy to pronounce, spell, recognize and remember.

A brand name should be non-distinctive.

The chosen name should have staying power.

It should be non-versatile

Correct Answer

Option 3

Correct Answer

Explanation

Q9:

Business Studies

>

Planning

Easy

Which of the following are the types of plan?

(A) Rule

(B) Policy

(C) Strategy

(D) Vision

Choose the correct answer from the options given below:

(A), (B) and (C) only

(A), (B) and (D) only

(A), (B), (C) and (D)

(A), (C) and (D) only

Correct Answer

Option 1

Correct Answer

Explanation

Q10:

Business Studies

>

Directing

Easy

Which of the following does not relate to the features of leadership?

Leadership tries to bring change in the behaviour of others

Leadership indicates interpersonal relations between leaders and followers

Leadership is exercised to achieve common goals of the organization

Leadership indicates the ability of an individual to influence himself

Correct Answer

Option 4

Correct Answer

Explanation

Q11:

Business Studies

>

Directing

Easy

Arrange the following elements of the communication process in a logical sequence.

(A) Receiver

(B) Encoding

(C) Media

(D) Decoding

Choose the correct answer from the options given below:

(B), (A), (C), (D)

(A), (B), (C), (D)

(B), (C), (D), (A)

(C), (B), (D), (A)

Correct Answer

Option 3

Correct Answer

Explanation

Q12:

Business Studies

>

Organising

Medium

Arrange the following elements of the organising process in a logical sequence.

(A) Assigning duties to personnel

(B) Dividing the work into manageable activities

(C) Creating a clear hierarchical structure

(D) Grouping similar activities

Choose the correct answer from the options given below:

(A), (C), (B), (D)

(A), (B), (D), (C)

(B), (A), (D), (C)

(B), (D), (A), (C)

Correct Answer

Option 4

Correct Answer

Explanation

Q13:

Business Studies

>

Controlling

Easy

Which concept of controlling is referred to as 'control by exception'?

Critical Point Control

Management by Exception

Budgetary control

Performance Appraisal

Correct Answer

Option 2

Correct Answer

Explanation

Q14:

Business Studies

>

Controlling

Easy

Arrange the following steps of controlling process in a logical sequence.

(A) Measuring actual performance

(B) Setting the standards

(C) Using Critical Point Control and Management by Exception

(D) Making comparison of actual performance with standards

Choose the correct answer from the options given below:

(A), (B), (D), (C)

(B), (A), (C), (D)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer

Option 3

Correct Answer

Explanation

Q15:

Business Studies

>

Directing

Easy

Which among the following is NOT a point of the importance of communication in management?

Helps in smooth working of an enterprise

Acts as a basis of decision making

Helps in organizing vestibule training

Promotes cooperation and industrial peace

Correct Answer

Option 3

Correct Answer

Explanation

Q16:

Business Studies

>

Consumer Protection

Medium

Which of the following is not the function of consumer organizations and NGOs for the protection and promotion of the interests of consumers?

Educating the general public about consumer rights by organizing training programmes, seminars and workshops.

Providing legal assistance to consumers by way of providing aid, legal advice etc. in seeking legal remedy.

Filing complaints in appropriate consumer courts on behalf of the consumers.

Taking an initiative in filing cases in civil courts in the interest of an individual.

Correct Answer

Option 4

Correct Answer

Explanation

Q17:

Business Studies

>

Nature & Significance

Easy

Identify from the options given below, which is not the basic feature of a profession.

Professional Association

Universal Validity

Service Motive

Ethical Code of Conduct

Correct Answer

Option 2

Correct Answer

Explanation

Q18:

Business Studies

>

Entrepreneurship Development

Medium

Arrange the following steps of the entrepreneurship development process in a logical sequence.

(A) Launching the venture

(B) Appraisal by the funding agencies

(C) Developing a business plan

(D) Identifying entrepreneurial opportunities

Choose the correct answer from the options given below:

(D), (C), (B), (A)

(B), (A), (C), (D)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer

Option 1

Correct Answer

Explanation

Q19:

Business Studies

>

Organising

Easy

Which among the following organization arises because of the 'network of social relationships among the employees'?

Functional Organisation

Divisional Organisation

Informal Organisation

Formal Organisation

Correct Answer

Option 3

Correct Answer

Explanation

Q20:

Business Studies

>

Nature & Significance

Easy

Foremen work at which level of management?

Top level

Middle level

Supervisory level

Ground level

Correct Answer

Option 3

Correct Answer

Explanation

Q21:

Business Studies

>

Consumer Protection

Easy

Match List-I with List-II

List-I	List-II
Consumer Right	Description
(A) Right to be informed	(I) Freedom to access a variety of products at competitive prices.
(B) Right to consumer education	(II) Right to know everything about the product such as price, ingredients etc.
(C) Right to choose/be assured	(III) Right to get relief against unfair trade practices.
(D) Right to seek redressal	(IV) Right to acquire knowledge and to be a well-informed consumer.

Choose the correct answer from the options given below:

(A) - (IV), (B) - (II), (C) - (III), (D) - (I)

(A) - (II), (B) - (IV), (C) - (I), (D) - (III)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 2

Correct Answer

Explanation

Q22:

Business Studies

>

Nature & Significance

Easy

Which among the following is NOT a characteristic of management?

Management is an intangible force

Management is a spontaneous force

Management is a dynamic function

Management is a group activity

Correct Answer

Option 2

Correct Answer

Explanation

Q23:

Business Studies

>

Staffing

Easy

Which of the following is not the benefits of proper staffing to the organization?

Helps in discovering and obtaining competent personnel for various jobs.

Helps to ensure horizontal diversification of business growth.

Makes for higher performance, by putting the right person on the right job.

Improves job satisfaction and morale of employees through objective assessment and fair reward for their contribution.

Correct Answer

Option 2

Correct Answer

Explanation

Q24:

Business Studies

>

Planning

Easy

Which of the following is NOT a step of the process of planning?

The first and foremost step is setting objectives

The next step in planning is concerned with the identification, evaluation and selection of an alternative

The following step is concerned with putting the plans into action

The subsequent step is to assign work duties to employees and create reporting relationships

Correct Answer

Option 4

Correct Answer

Explanation

Q25:

Business Studies

>

Organising

Easy

Which of the following is NOT related to the structure of formal organization?

It specifies the relationships among various job positions and the nature of their interrelationships.

It is a means to achieve the objectives specified in the plans, as it lays down rules and procedures essential for their achievement.

It is designed by the chief executive officer of the organization to fulfill social needs.

Efforts of various departments are coordinated, interlinked and integrated through formal organisation.

Correct Answer

Option 3

Correct Answer

Explanation

Q26:

Business Studies

>

Principles of Management

Easy

Which of the following points summarise the nature of principles of management?

(A) Universal applicability

(B) Rigidity

(C) Contingent

(D) Mainly behavioral

Choose the correct answer from the options given below:

(A), (B) and (C) only

(A), (C) and (D) only

(A), (B), (C) and (D)

(B), (C) and (D) only

Correct Answer

Option 2

Correct Answer

Explanation

Q27:

Business Studies

>

Organising

Easy

Identify the incorrect statement related to "difference between delegation and decentralisation".

Delegation is a compulsory act; decentralization is an optional policy decision.

Delegation has narrow scope; decentralization has wider scope.

The delegation's purpose is to lessen the burden of the managers; decentralization is to increase the role of the subordinates in the organisation by giving them more autonomy.

Delegation grants less control by superiors, hence greater freedom of action; decentralization gives more control to superiors, hence less freedom of action.

Correct Answer

Option 4

Correct Answer

Explanation

Q28:

Business Studies

>

Organising

Easy

Which of the following are NOT the benefits for effective delegation?

Employee development

Better coordination

Facilitation of growth

Economic growth

Correct Answer

Option 4

Correct Answer

Explanation

Q29:

Business Studies

>

Business Environment

Medium

Match List-I with List-II

List-I	List-II
Features of business environment	Description
(A) Uncertainty	(I) The business environment keeps on changing, whether in terms of technological improvement or shifts in consumer preferences.
(B) Complexity	(II) The business environment is very difficult to predict.
(C) Dynamic Nature	(III) It is difficult to comprehend at once what exactly constitutes a given business environment.
(D) Inter-relatedness	(IV) Increased life expectancy of people and increased awareness for health care have increased the demand for many health products.

Choose the correct answer from the options given below:

(A) - (IV), (B) - (II), (C) - (I), (D) - (III)

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (II), (B) - (III), (C) - (I), (D) - (IV)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 3

Correct Answer

Explanation

Q30:

Business Studies

>

Nature & Significance

Easy

Identify the concept of management that binds all other functions of management?

Planning

Coordination

Motivation

Directing

Correct Answer

Option 2

Correct Answer

Explanation

Q31:

Business Studies

>

Directing

Easy

Which of the following are the guiding principles of directing?

(A) Managerial communication

(B) Unity of Command

(C) Use of informal organisation

(D) Follow through

Choose the correct answer from the options given below:

(A), (C) and (D) only

(A), (B) and (D) only

(A), (B), (C) and (D)

(B), (C) and (D) only

Correct Answer

Option 3

Correct Answer

Explanation

Q32:

Business Studies

>

Controlling

Easy

Which of the following points represents the correct relationship between planning and controlling?

(A) Planning and controlling are separable twins of management.

(B) Planning and controlling are inseparable twins of management.

(C) Controlling could be accomplished without planning.

(D) Planning without controlling is meaningless.

Choose the correct answer from the options given below:

(B) and (D) only

(A and (D) only

(B), (C) and (D) only

(C) and (D) only

Correct Answer

Option 1

Correct Answer

Explanation

Q33:

Business Studies

>

Directing

Easy

Match List-I with List-II

List-I	List-II
Need	Example
(A) Basic Physiological Needs	(I) Friends and neighbours
(B) Belongingness Needs	(II) Shelter and meal
(C) Self Actualisation Needs	(III) Earning Stability
(D) Safety	(IV) Fulfillment of a long-cherished dream

Choose the correct answer from the options given below:

(A) - (II), (B) - (I), (C) - (IV), (D) - (III)

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 1

Correct Answer

Explanation

Q34:

Business Studies

>

Staffing

Easy

Arrange the following steps involved in staffing process in a logical sequence.

(A) Conducting aptitude test

(B) Inviting candidates to apply for the job

(C) Estimating the manpower requirement

(D) Familiarisation of an employee with the existing employee is done.

Choose the correct answer from the options given below:

(B), (C), (A), (D)

(C), (B), (A), (D)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer

Option 2

Correct Answer

Explanation

Q35:

Business Studies

>

Controlling

Easy

_______ is the process of ensuring that actual activities conform to planned activities.

Planning

Organising

Coordinating

Controlling

Correct Answer

Option 4

Correct Answer

Explanation

Q36:

Business Studies

>

Staffing

Medium

Which of the following is not the merit while filling vacancies in higher jobs from within the organization?

Filling jobs internally is cheaper as compared to getting candidates from external sources.

Employees are motivated as a promotion at a higher level may lead to a chain of promotions at lower levels in the organization.

This is a more reliable way of recruitment since the candidates are already known to the organization.

It is a time consuming process to recruit people from within the organization.

Correct Answer

Option 4

Correct Answer

Explanation

Q37:

Business Studies

>

Nature & Significance

Easy

Which among the following does NOT relate with the objectives of management?

The organisational objective of management is to ensure that organisation does not make a profit.

Management is responsible for setting and achieving objectives for the organization.

Social objectives involve the creation of benefits for society.

Organizations are made up of people who have different personalities, backgrounds, experiences and objectives. They all become part of the organization to satisfy their diverse needs.

Correct Answer

Option 1

Correct Answer

Explanation

Q38:

Business Studies

>

Principles of Management

Easy

Match List-I with List-II

List-I	List-II
Principle	Description
(A) Order	(I) A chain of authority and communication should be in place.
(B) Equity	(II) People and materials must be in suitable places at appropriate time for maximum efficiency.
(C) Discipline	(III) Employees should be treated as fairly as possible.
(D) Scalar Chain	(IV) Obedience to organisational rules and employment agreement.

Choose the correct answer from the options given below:

(A) - (III), (B) - (II), (C) - (I), (D) - (IV)

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (IV), (B) - (II), (C) - (I), (D) - (III)

(A) - (II), (B) - (III), (C) - (IV), (D) - (I)

Correct Answer

Option 4

Correct Answer

Explanation

Q39:

Business Studies

>

Business Environment

Easy

Which among the following is NOT a feature of the business environment?

Static nature
Relativity
Specific and general forces
Totality of external forces

Static nature

Relativity

Specific and general forces

Totality of external forces

Correct Answer

Option 1

Correct Answer

Explanation

Q40:

Business Studies

>

Planning

Medium

Which among the following is NOT related with the benefits of planning?

Planning ensures that the goals or objectives are clearly stated so that they act as a guide for deciding what action should be taken and in which direction.

Planning helps in reducing the workload of managers.

Planning is an activity which enables a manager to look ahead and anticipate changes.

Planning serves as the basis of coordinating the activities and efforts of different divisions, departments and individuals.

Correct Answer

Option 2

Correct Answer

Explanation

Q41:

Business Studies

>

Business Finance

Medium

Arun wants to open a retail mart. He is thinking over the selection of the best financing alternative. He made an estimation that Rs. 40 lakhs, is an adequate amount of money to start the venture. He is planning to finance the business by investing Rs. 25 lakhs of his own money and the rest would be financed by debts. He is very careful about the future cash-flow in the business because the cost of raising funds from external sources is significant. He is working out to ensure that enough funds are available at the right time. If adequate funds are not available, the firm will not be able to honour its commitments and carry out its plans. On the other hand, if excess funds are available, it will unnecessarily add to the cost and may encourage wasteful expenditure. Since it will be a trading business, it needs lower investment in fixed assets. Since Arun is planning to initiate the business from a small level, the quantum of inventory and debtors required is generally low.

"Since it will be a trading business, it needs lower investment in fixed assets." Which factor is highlighted by the aforesaid statement?

Scale of Operation

Nature of Business

Level of Collaboration

Technology upgradation

Correct Answer

Option 2

Correct Answer

Explanation

Q42:

Business Studies

>

Business Finance

Medium

Arun wants to open a retail mart. He is thinking over the selection of the best financing alternative. He made an estimation that Rs. 40 lakhs, is an adequate amount of money to start the venture. He is planning to finance the business by investing Rs. 25 lakhs of his own money and the rest would be financed by debts. He is very careful about the future cash-flow in the business because the cost of raising funds from external sources is significant. He is working out to ensure that enough funds are available at the right time. If adequate funds are not available, the firm will not be able to honour its commitments and carry out its plans. On the other hand, if excess funds are available, it will unnecessarily add to the cost and may encourage wasteful expenditure. Since it will be a trading business, it needs lower investment in fixed assets. Since Arun is planning to initiate the business from a small level, the quantum of inventory and debtors required is generally low.

"Since Arun is planning to initiate the business from a small level, the quantum of inventory and debtors required is generally low." Which factor is highlighted by the aforesaid statement?

Scale of operation

Level of Debt

Source of Finance

Business Cycle

Correct Answer

Option 1

Correct Answer

Explanation

Q43:

Business Studies

>

Business Finance

Medium

Arun wants to open a retail mart. He is thinking over the selection of the best financing alternative. He made an estimation that Rs. 40 lakhs, is an adequate amount of money to start the venture. He is planning to finance the business by investing Rs. 25 lakhs of his own money and the rest would be financed by debts. He is very careful about the future cash-flow in the business because the cost of raising funds from external sources is significant. He is working out to ensure that enough funds are available at the right time. If adequate funds are not available, the firm will not be able to honour its commitments and carry out its plans. On the other hand, if excess funds are available, it will unnecessarily add to the cost and may encourage wasteful expenditure. Since it will be a trading business, it needs lower investment in fixed assets. Since Arun is planning to initiate the business from a small level, the quantum of inventory and debtors required is generally low.

What would be the total capital requirement of the business?

Rs. 25,00,000

Rs. 15,00,000

Rs. 65,00,000

Rs. 40,00,000

Correct Answer

Option 4

Correct Answer

Explanation

Q44:

Business Studies

>

Business Finance

Medium

Arun wants to open a retail mart. He is thinking over the selection of the best financing alternative. He made an estimation that Rs. 40 lakhs, is an adequate amount of money to start the venture. He is planning to finance the business by investing Rs. 25 lakhs of his own money and the rest would be financed by debts. He is very careful about the future cash-flow in the business because the cost of raising funds from external sources is significant. He is working out to ensure that enough funds are available at the right time. If adequate funds are not available, the firm will not be able to honour its commitments and carry out its plans. On the other hand, if excess funds are available, it will unnecessarily add to the cost and may encourage wasteful expenditure. Since it will be a trading business, it needs lower investment in fixed assets. Since Arun is planning to initiate the business from a small level, the quantum of inventory and debtors required is generally low.

"He is working out to ensure that enough funds are available at right time." The above statement indicates that Arun is involved in:

Dividend Planning

Product Planning

Financial Planning

Financing decision

Correct Answer

Option 3

Correct Answer

Explanation

Q45:

Business Studies

>

Business Finance

Medium

Arun wants to open a retail mart. He is thinking over the selection of the best financing alternative. He made an estimation that Rs. 40 lakhs, is an adequate amount of money to start the venture. He is planning to finance the business by investing Rs. 25 lakhs of his own money and the rest would be financed by debts. He is very careful about the future cash-flow in the business because the cost of raising funds from external sources is significant. He is working out to ensure that enough funds are available at the right time. If adequate funds are not available, the firm will not be able to honour its commitments and carry out its plans. On the other hand, if excess funds are available, it will unnecessarily add to the cost and may encourage wasteful expenditure. Since it will be a trading business, it needs lower investment in fixed assets. Since Arun is planning to initiate the business from a small level, the quantum of inventory and debtors required is generally low.

What is the major issue in the case?

Business Finance

Marketing Management

Organisational Structure

Leadership

Correct Answer

Option 1

Correct Answer

Explanation

Q46:

Business Studies

>

Marketing

Easy

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.
The company should use impersonal forms of communication to reach more audiences.
The company must focus on adopting a three-level channel of distribution.
Concrete steps must be taken to monitor the image of the company in the eyes of the public.

Identify the correct set of intermediaries involved in a three-level channel of distribution.

Manufacturer, Retailer and Consumer

Manufacturer, Wholesaler and Retailer

Agent, Wholesaler and Retailer

Wholesaler, Retailer and Consumer

Correct Answer

Option 3

Correct Answer

Explanation

Q47:

Business Studies

>

Marketing

Easy

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.
The company should use impersonal forms of communication to reach more audiences.
The company must focus on adopting a three-level channel of distribution.
Concrete steps must be taken to monitor the image of the company in the eyes of the public.

SubQuestion No : 47

"The company must focus on adopting a three-level channel of distribution". Identify the marketing mix discussed here.

Product

Price

Place

Promotion

Correct Answer

Option 3

Correct Answer

Explanation

Q48:

Business Studies

>

Marketing

Easy

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.
The company should use impersonal forms of communication to reach more audiences.
The company must focus on adopting a three-level channel of distribution.
Concrete steps must be taken to monitor the image of the company in the eyes of the public.

"The company charges low prices compared to their competitors in the market. This is done by the company to capture market share." Identify the pricing objective adopted by the company in the aforesaid statement.

Attaining product quality leadership

Obtaining market share leadership

Surviving in the competitive market

Attaining large scale production leadership

Correct Answer

Option 2

Correct Answer

Explanation

Q49:

Business Studies

>

Marketing

Easy

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.
The company should use impersonal forms of communication to reach more audiences.
The company must focus on adopting a three-level channel of distribution.
Concrete steps must be taken to monitor the image of the company in the eyes of the public.

"Concrete steps must be taken to monitor the image of the company in the eyes of the public". Identify the element of promotion mix highlighted in the aforesaid statement.

Advertising

Public Relations

Personal Selling

Sales Promotion

Correct Answer

Option 2

Correct Answer

Explanation

Q50:

Business Studies

>

Marketing

Easy

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.
The company should use impersonal forms of communication to reach more audiences.
The company must focus on adopting a three-level channel of distribution.
Concrete steps must be taken to monitor the image of the company in the eyes of the public.

"The company should use impersonal forms of communication to reach more audiences". Identify the element of promotion mix highlighted in the aforesaid statement.

Advertising

Personal Selling

Public Relations

Sales Promotion

Correct Answer

Option 1

Correct Answer

Explanation

CUET Business Studies 2025 PYQs2 June Shift 2. Free, no login required.

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CUET Business Studies 2025 2 June Shift 2 Past Year Question Paper

CUET Business Studies Past Year Questions (Topic-Wise)