Q1:
3 June Shift 2
Business Studies > Marketing
Easy
Which of the following components are important activities involved in physical distribution?
Correct Answer
Option 1
Correct Answer
CUET Business Studies Business Studies > Marketing PYQs
No login required. No pop-ups. We have all previous-year questions with solutions for free!
Q2:
3 June Shift 2
Business Studies > Marketing
Easy
The buyers are willing to spend a lot of time and effort on the purchase of _________.
Correct Answer
Option 3
Correct Answer
Q3:
3 June Shift 2
Business Studies > Marketing
Easy
If a firm's objective is to obtain a larger share of the market, it will keep the price of its products at ________ levels so that ________ number of people are attracted to purchase the product.
Correct Answer
Option 1
Correct Answer
Q4:
3 June Shift 2
Business Studies > Marketing
Medium
| **List–I (Functions of Marketing)** | **List–II (Description/Function)** | | ---------------------------------------------- | -------------------------------------------------------------- | | (A) Customer Support Services | (I) Classification of products into different groups | | (B) Standardisation | (II) Identification of the needs of customers | | (C) Grading | (III) Collection and analysis of market-related information | | (D) Gathering and Analysing Market Information | (IV) Producing goods according to predetermined specifications |
Correct Answer
Option 3
Correct Answer
Q5:
3 June Shift 1
Business Studies > Marketing
Easy
Match List-I with List-II | List-I | List-II | | --- | --- | | 'P's of marketing mix | Elements/Factors | | (A) Product mix | (I) Labelling | | (B) Promotion mix | (II) Public relations | | (C) Physical distribution mix | (III) Order processing | | (D) Price mix | (IV) The utility and demand | Choose the correct answer from the options given below:
Correct Answer
Option 1
Correct Answer
Q6:
3 June Shift 1
Business Studies > Marketing
Easy
EcoTech is a new brand focused on producing eco-friendly, energy-efficient electronic devices such as smartphones, laptops, and home appliances. Their mission is to provide consumers a sustainable alternatives to traditional electronics. The products are designed with recyclable materials, energy-efficient technology, and packaged in biodegradable materials. EcoTech's target market includes tech-savvy millennials, environmentally-conscious individuals, and businesses looking for sustainable solutions.
Following are the salient features of Eco Tech business:
<ol>
<li>EcoTech offers high-performance electronics that are made from sustainable materials and have lower energy consumption. They provide warranty and free repairs for the first year, and their products come with an eco-certification label to assure customers of the brand's environmental commitment.</li>
<li>The brand uses a premium pricing strategy. EcoTech's products are priced higher than conventional brands, reflecting the cost of sustainable production, innovation, and the value they offer in terms of environmental impact.</li>
<li>EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers.</li>
<li>EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers.</li>
</ol>
Which of the following is a key feature of EcoTech's pricing strategy?
Correct Answer
Option 2
Correct Answer
Q7:
3 June Shift 1
Business Studies > Marketing
Easy
EcoTech is a new brand focused on producing eco-friendly, energy-efficient electronic devices such as smartphones, laptops, and home appliances. Their mission is to provide consumers a sustainable alternatives to traditional electronics. The products are designed with recyclable materials, energy-efficient technology, and packaged in biodegradable materials. EcoTech's target market includes tech-savvy millennials, environmentally-conscious individuals, and businesses looking for sustainable solutions.
Following are the salient features of Eco Tech business:
1. EcoTech offers high-performance electronics that are made from sustainable materials and have lower energy consumption. They provide warranty and free repairs for the first year, and their products come with an eco-certification label to assure customers of the brand's environmental commitment.
2. The brand uses a premium pricing strategy. EcoTech's products are priced higher than conventional brands, reflecting the cost of sustainable production, innovation, and the value they offer in terms of environmental impact.
3. EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers.
4. EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers.
"EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers". Identify the marketing mix highlighted in the aforesaid statement.
Correct Answer
Option 1
Correct Answer
Q8:
3 June Shift 1
Business Studies > Marketing
Easy
EcoTech is a new brand focused on producing eco-friendly, energy-efficient electronic devices such as smartphones, laptops, and home appliances. Their mission is to provide consumers a sustainable alternatives to traditional electronics. The products are designed with recyclable materials, energy-efficient technology, and packaged in biodegradable materials. EcoTech's target market includes tech-savvy millennials, environmentally-conscious individuals, and businesses looking for sustainable solutions.
Following are the salient features of Eco Tech business:
1. EcoTech offers high-performance electronics that are made from sustainable materials and have lower energy consumption. They provide warranty and free repairs for the first year, and their products come with an eco-certification label to assure customers of the brand's environmental commitment.
2. The brand uses a premium pricing strategy. EcoTech's products are priced higher than conventional brands, reflecting the cost of sustainable production, innovation, and the value they offer in terms of environmental impact.
3. EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers.
4. EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers.
"The company employs digital marketing through social media campaigns, influencer partnerships, and online advertisements". Identify the marketing mix highlighted in the aforesaid statement.
Correct Answer
Option 3
Correct Answer
Q9:
3 June Shift 1
Business Studies > Marketing
Easy
EcoTech is a new brand focused on producing eco-friendly, energy-efficient electronic devices such as smartphones, laptops, and home appliances. Their mission is to provide consumers a sustainable alternatives to traditional electronics. The products are designed with recyclable materials, energy-efficient technology, and packaged in biodegradable materials. EcoTech's target market includes tech-savvy millennials, environmentally-conscious individuals, and businesses looking for sustainable solutions.
Following are the salient features of Eco Tech business:
<ol>
<li>EcoTech offers high-performance electronics that are made from sustainable materials and have lower energy consumption. They provide warranty and free repairs for the first year, and their products come with an eco-certification label to assure customers of the brand's environmental commitment.</li>
<li>The brand uses a premium pricing strategy. EcoTech's products are priced higher than conventional brands, reflecting the cost of sustainable production, innovation, and the value they offer in terms of environmental impact.</li>
<li>EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers.</li>
<li>EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers.</li>
</ol>
"EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers". Identify the promotion mix highlighted in the aforesaid statement.
Correct Answer
Option 2
Correct Answer
Q10:
3 June Shift 1
Business Studies > Marketing
Easy
EcoTech is a new brand focused on producing eco-friendly, energy-efficient electronic devices such as smartphones, laptops, and home appliances. Their mission is to provide consumers a sustainable alternatives to traditional electronics. The products are designed with recyclable materials, energy-efficient technology, and packaged in biodegradable materials. EcoTech's target market includes tech-savvy millennials, environmentally-conscious individuals, and businesses looking for sustainable solutions.
Following are the salient features of Eco Tech business:
<ol><li>EcoTech offers high-performance electronics that are made from sustainable materials and have lower energy consumption. They provide warranty and free repairs for the first year, and their products come with an eco-certification label to assure customers of the brand's environmental commitment.</li><li>The brand uses a premium pricing strategy. EcoTech's products are priced higher than conventional brands, reflecting the cost of sustainable production, innovation, and the value they offer in terms of environmental impact.</li><li>EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers.</li><li>EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers.</li></ol>
Who is the marketer in the above case study?
Correct Answer
Option 2
Correct Answer
Q11:
2 June Shift 2
Business Studies > Marketing
Easy
Identify the process from the options given below, that classifies the products into different groups, on the basis of the quality, size, etc.
Correct Answer
Option 2
Correct Answer
Q12:
2 June Shift 2
Business Studies > Marketing
Easy
Identify from the options given below, the correct characteristic of a good brand name.
Correct Answer
Option 3
Correct Answer
Q13:
2 June Shift 2
Business Studies > Marketing
Easy
A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:
<ol>
<li>The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.</li>
<li>The company should use impersonal forms of communication to reach more audiences.</li>
<li>The company must focus on adopting a three-level channel of distribution.</li>
<li>Concrete steps must be taken to monitor the image of the company in the eyes of the public.</li>
</ol>
Identify the correct set of intermediaries involved in a three-level channel of distribution.
Correct Answer
Option 3
Correct Answer
Q14:
2 June Shift 2
Business Studies > Marketing
Easy
A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:
<ol><li>The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.</li><li>The company should use impersonal forms of communication to reach more audiences.</li><li>The company must focus on adopting a three-level channel of distribution.</li><li>Concrete steps must be taken to monitor the image of the company in the eyes of the public.</li></ol>
SubQuestion No : 47 "The company must focus on adopting a three-level channel of distribution". Identify the marketing mix discussed here.
Correct Answer
Option 3
Correct Answer
Q15:
2 June Shift 2
Business Studies > Marketing
Easy
A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:
<ol>
<li>The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.</li>
<li>The company should use impersonal forms of communication to reach more audiences.</li>
<li>The company must focus on adopting a three-level channel of distribution.</li>
<li>Concrete steps must be taken to monitor the image of the company in the eyes of the public.</li>
</ol>
"The company charges low prices compared to their competitors in the market. This is done by the company to capture market share." Identify the pricing objective adopted by the company in the aforesaid statement.
Correct Answer
Option 2
Correct Answer
Q16:
2 June Shift 2
Business Studies > Marketing
Easy
A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:
<ol>
<li>The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.</li>
<li>The company should use impersonal forms of communication to reach more audiences.</li>
<li>The company must focus on adopting a three-level channel of distribution.</li>
<li>Concrete steps must be taken to monitor the image of the company in the eyes of the public.</li>
</ol>
"Concrete steps must be taken to monitor the image of the company in the eyes of the public". Identify the element of promotion mix highlighted in the aforesaid statement.
Correct Answer
Option 2
Correct Answer
Q17:
2 June Shift 2
Business Studies > Marketing
Easy
A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:
<ol>
<li>The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.</li>
<li>The company should use impersonal forms of communication to reach more audiences.</li>
<li>The company must focus on adopting a three-level channel of distribution.</li>
<li>Concrete steps must be taken to monitor the image of the company in the eyes of the public.</li>
</ol>
"The company should use impersonal forms of communication to reach more audiences". Identify the element of promotion mix highlighted in the aforesaid statement.
Correct Answer
Option 1
Correct Answer
Q18:
31 May Shift 1
Business Studies > Marketing
Medium
Match List-I with List-II | List-I | List-II | | --- | --- | | Term | Meaning | | (A) Brand mark | (I) The verbal component of a brand. | | (B) Brand name | (II) A brand or that part of a brand which is given legal protection. | | (C) Trade mark | (III) That part of the brand which is not utterable and appears in the form of a symbol, design, distinct color scheme etc.; | | (D) Brand | (IV) A name, symbol, design or some combination of these, is used to identify the product or services. | Choose the correct answer from the options given below:
Correct Answer
Option 3
Correct Answer
Q19:
31 May Shift 1
Business Studies > Marketing
Easy
Which of the following is not the role of packaging of a product?
Correct Answer
Option 2
Correct Answer
Q20:
31 May Shift 1
Business Studies > Marketing
Easy
Which of the following is not a component of physical distribution?
Correct Answer
Option 1
Correct Answer
Q21:
31 May Shift 1
Business Studies > Marketing
Easy
A sales manager's salary is Rs. 50,000, but he also receives a 2.5% commission if the sale increases from 3500 units. Identify the type of cost highlighted here:
Correct Answer
Option 3
Correct Answer
Q22:
31 May Shift 1
Business Studies > Marketing
Easy
Which among the following is not an element of the marketing mix?
Correct Answer
Option 4
Correct Answer
Q23:
31 May Shift 1
Business Studies > Marketing
Medium
Which of the following are not the elements of product mix ? (A) Product cost (B) Branding (C) Labelling (D) Advertising Choose the correct answer from the options given below:
Correct Answer
Option 4
Correct Answer
Q24:
31 May Shift 1
Business Studies > Marketing
Medium
Which of the following statements are not correct regarding the sales promotion? (A) Sales promotions refer to long-term incentives, which are designed to encourage the buyers to make an immediate purchase. (B) Sales promotion includes advertising, personal selling and publicity. (C) Publicity is an important tool for sales promotion. (D) Sales promotion tools involve two-way communication. Choose the correct answer from the options given below:
Correct Answer
Option 3
Correct Answer
Q25:
30 May Shift 2
Business Studies > Marketing
Easy
Marketing Mix for FreshBites Organic Juices
FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:
FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.
They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.
FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.
The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.
The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.
What type of packaging was used for the product?
Correct Answer
Option 3
Correct Answer
Q26:
30 May Shift 2
Business Studies > Marketing
Easy
Marketing Mix for FreshBites Organic Juices
FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:
FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.
They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.
FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.
The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.
The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.
Distribution of free samples will come under which P of marketing mix?
Correct Answer
Option 2
Correct Answer
Q27:
30 May Shift 2
Business Studies > Marketing
Easy
Read the passage carefully and answer the following questions
Marketing Mix for FreshBites Organic Juices
FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:
FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.
They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.
FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.
The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.
The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.
"FreshBites offers a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits". Identify the marketing mix discussed here.
Correct Answer
Option 2
Correct Answer
Q28:
30 May Shift 2
Business Studies > Marketing
Easy
Marketing Mix for FreshBites Organic Juices
FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:
FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.
They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.
FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.
The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.
The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.
"FreshBites distributes their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility". Identify the marketing mix discussed here.
Correct Answer
Option 4
Correct Answer
Q29:
30 May Shift 2
Business Studies > Marketing
Easy
FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:
FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.
They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.
FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.
The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.
The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.
What promotional tool was extensively used?
Correct Answer
Option 1
Correct Answer
Q30:
30 May Shift 1
Business Studies > Marketing
Easy
Publicity is similar to advertising in the sense that it is:
Correct Answer
Option 1,4
Correct Answer
Q31:
30 May Shift 1
Business Studies > Marketing
Easy
Goods and services or 'anything of value' which is offered to the market for sale is knowns as-
Correct Answer
Option 3
Correct Answer
Q32:
30 May Shift 1
Business Studies > Marketing
Easy
A brand or part of a brand which is given legal protection is known as:
Correct Answer
Option 2
Correct Answer
Q33:
30 May Shift 1
Business Studies > Marketing
Easy
Identify the convenience product from the following:
Correct Answer
Option 1
Correct Answer
Q34:
30 May Shift 1
Business Studies > Marketing
Easy
The process of classification of products into different groups on the basis of their important characteristics refers to which of the following marketing functions?
Correct Answer
Option 1
Correct Answer
Q35:
29 May Shift 2
Business Studies > Marketing
Easy
A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.
Marketing Strategies used by the Company:
<ol>
<li>The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.</li>
<li>Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.</li>
<li>The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.</li>
<li>EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
<ul>
<li>The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.</li>
<li>Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.</li>
<li>Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.</li>
</ul>
</li>
</ol>
What is the main advantage of using personal selling in EcoTech's promotional strategy?
Correct Answer
Option 2
Correct Answer
Q36:
29 May Shift 2
Business Studies > Marketing
Easy
A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.
Marketing Strategies used by the Company:
1. The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
2. Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
3. The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
4. EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
-The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.
-Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.
-Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.
Which pricing strategy is used by EcoTech Appliances for its products?
Correct Answer
Option 3
Correct Answer
Q37:
29 May Shift 2
Business Studies > Marketing
Easy
Read the passage carefully and answer the questions
A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.
Marketing Strategies used by the Company:
1. The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
2. Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
3. The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
4. EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
-The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.
-Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.
-Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.
"Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion". Which element of promotion mix is highlighted here?
Correct Answer
Option 2
Correct Answer
Q38:
29 May Shift 2
Business Studies > Marketing
Easy
Read the passage carefully and answer the questions
A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.
Marketing Strategies used by the Company:
1. The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.
2. Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.
3. The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.
4. EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
-The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.
-Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.
-Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.
Which promotion tool is EcoTech using to offer personalized recommendations to customers?
Correct Answer
Option 3
Correct Answer
Q39:
29 May Shift 2
Business Studies > Marketing
Easy
Read the passage carefully and answer the questions
A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint.
Marketing Strategies used by the Company:
<ol>
<li>The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability.</li>
<li>Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products.</li>
<li>The products are available on both online and offline channels, including large retail stores and the company's e-commerce website.</li>
<li>EcoTech employs various promotional tools to create awareness and persuade customers to buy their products:
<ul>
<li>The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability.</li>
<li>Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs.</li>
<li>Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.</li>
</ul>
</li>
</ol>
SubQuestion No : 50
"The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials". Which element of the marketing mix is highlighted here?
Correct Answer
Option 2
Correct Answer
Q40:
27 May Shift 2
Business Studies > Marketing
Easy
That part of a brand which can be recognized but is non-utterable is called:
Correct Answer
Option 1
Correct Answer
Q41:
27 May Shift 2
Business Studies > Marketing
Easy
Match List-I with List-II | List-I | List-II | | --- | --- | | Four Ps of marketing | Explanation | | (A) Place | (I) It includes activities that communicate the availability, features, merits, etc., of the products to the target customers and persuade them to buy them. | | (B) Price | (II) 'Anything of value' which is offered to the market for sale. | | (C) Promotion | (III) The amount of money customers have to pay to obtain the product. | | (D) Product | (IV) It includes activities that make the firm's products available to the target customers. | Choose the correct answer from the options given below:
Correct Answer
Option 4
Correct Answer
Q42:
27 May Shift 2
Business Studies > Marketing
Easy
Oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making sales is known as:
Correct Answer
Option 3
Correct Answer
Q43:
27 May Shift 2
Business Studies > Marketing
Easy
Which of the following is not a factor affecting price determination?
Correct Answer
Option 1
Correct Answer
Q44:
27 May Shift 2
Business Studies > Marketing
Easy
Which of the following are classified as Consumer Products on the basis of shopping efforts involved? (A) Shopping Products (B) Specialty Products (C) Capital items (D) Convenience Products Choose the correct answer from the options given below:
Correct Answer
Option 1
Correct Answer
Q45:
26 May Shift 2
Business Studies > Marketing
Easy
Which of the following is not a characteristic of a good brand name?
Correct Answer
Option 2
Correct Answer
Q46:
26 May Shift 2
Business Studies > Marketing
Easy
Match List-I with List-II | List-I | List-II | | --- | --- | | (A) Brand | (I) Provides legal protection against its use by other firms. | | (B) Brand Name | (II) Used for identification of product | | (C) Brand Mark | (III) It is the verbal component which is spoken to identify the product. | | (D) Trade Mark | (IV) It is recognized from a symbol or design but can not be spoken. | Choose the correct answer from the options given below:
Correct Answer
Option 4
Correct Answer
Q47:
26 May Shift 2
Business Studies > Marketing
Easy
Which of the following factor do not affect the price determination of a product?
Correct Answer
Option 4
Correct Answer
Q48:
26 May Shift 2
Business Studies > Marketing
Easy
Identify from the options given below which is not a function of marketing?
Correct Answer
Option 3
Correct Answer
Q49:
24 May Shift 1
Business Studies > Marketing
Easy
Classifying products into different groups on the basis of their important features is called:
Correct Answer
Option 1
Correct Answer
Q50:
24 May Shift 1
Business Studies > Marketing
Easy
_______ is an impersonal form of communication by a marketer to promote a product.
Correct Answer
Option 2
Correct Answer
Q51:
24 May Shift 1
Business Studies > Marketing
Easy
When the demand of a product is inelastic, the firm is in a better position to fix:
Correct Answer
Option 1
Correct Answer
Q52:
24 May Shift 1
Business Studies > Marketing
Easy
"Marketing methods used" is an important factor affecting which 'P' of marketing mix?
Correct Answer
Option 3
Correct Answer
Q53:
24 May Shift 1
Business Studies > Marketing
Easy
Which of the following statements is NOT true? <ol> <li>Price is an important element of the marketing mix.</li> <li>Marketing is a social process.</li> <li>Use of agressive selling techniques to make customers buy their products is marketing.</li> <li>Placement is described as the set of marketing tools that firms use in a target market.</li> </ol>
Correct Answer
Option 3,4
Correct Answer
Q54:
22 May Shift 2
Business Studies > Marketing
Easy
"Companies use sales promotion tools specifically designed to promote, like product combinations, dealer discounts and dealer incentives". Which tool of promotion is highlighted in the aforesaid statement?
Correct Answer
Option 2
Correct Answer
Q55:
22 May Shift 2
Business Studies > Marketing
Easy
The factors affecting the price decision does not include:
Correct Answer
Option 3
Correct Answer
Q56:
22 May Shift 2
Business Studies > Marketing
Medium
Match List-I with List-II | List-I | List-II | | --- | --- | | (Types of products) | (Examples) | | (A) Speciality products | (I) Rare collection of artwork | | (B) Shopping Products | (II) Furniture, clothes | | (C) Convenience products | (III) Equipments like hand tools, installations like elevators | | (D) Capital items | (IV) Toothpaste, medicines | Choose the correct answer from the options given below:
Correct Answer
Option 3
Correct Answer
Q57:
22 May Shift 2
Business Studies > Marketing
Easy
The concept of marketing is based on the pillars arranged in the following sequence: (A) Satisfying the needs of the target market better than the competitors (B) Understanding the needs and wants of customers in the target market. (C) Identification of the market or customer who is chosen as the target of a marketing effort. (D) Development of products or services for satisfying the needs of the target market. Choose the correct answer from the options given below:
Correct Answer
Option 4
Correct Answer
Q58:
22 May Shift 1
Business Studies > Marketing
Easy
The process of producing goods as per predetermined specifications is known as:
Correct Answer
Option 3
Correct Answer
Q59:
22 May Shift 1
Business Studies > Marketing
Medium
Which of the following statement is not correct for branding?
Correct Answer
Option 4
Correct Answer
Q60:
22 May Shift 1
Business Studies > Marketing
Easy
Which of the following statement is not correct for Public Relations?
Correct Answer
Option 2
Correct Answer
Q61:
22 May Shift 1
Business Studies > Marketing
Medium
Match List-I with List-II | List-I | List-II | | --- | --- | | Categories of products | Examples | | (A) Industrial products | (I) Rare collection of artwork and antiques. | | (B) Convenience products | (II) Raw materials, installations, equipment. | | (C) Speciality products | (III) Jewelry, radio, furniture. | | (D) Shopping products | (IV) Medicines, newspapers, toothpaste. | Choose the correct answer from the options given below:
Correct Answer
Option 3
Correct Answer
Q62:
22 May Shift 1
Business Studies > Marketing
Easy
Amit owns a bakery business in a bustling city in India. His bakery specializes in handcrafted cakes and cookies. As competition increases, Amit decides to create a marketing strategy using the 4Ps of Marketing Mix to boost sales by satisfying customers better than his competitors.
Amit ensures that his products are unique by offering organic and customized cakes. He also adds gluten-free and vegan options to cater to health-conscious customers, emphasizing quality and innovation.
To attract a wide customer base, he adopts a competitive pricing strategy. For premium, customized cakes, he charges higher prices, but his regular cookies are competitive and reasonably priced to appeal to budget-conscious buyers.
He has decided to open outlets in high-footfall areas like malls and introduce an online delivery system to reach customers at their convenience. Amit uses social media platforms like Instagram and Facebook to promote his bakery, sharing visually appealing posts of his cakes. He also offers discounts during festivals and runs a referral program to encourage word-of-mouth marketing.
By carefully managing these elements of the marketing mix, Amit successfully boosts his sales and builds a loyal customer base.
Which element of the marketing mix influences Amit's choice of high-footfall locations?
Correct Answer
Option 2
Correct Answer
Q63:
22 May Shift 1
Business Studies > Marketing
Easy
Amit owns a bakery business in a bustling city in India. His bakery specializes in handcrafted cakes and cookies. As competition increases, Amit decides to create a marketing strategy using the 4Ps of Marketing Mix to boost sales by satisfying customers better than his competitors.
Amit ensures that his products are unique by offering organic and customized cakes. He also adds gluten-free and vegan options to cater to health-conscious customers, emphasizing quality and innovation.
To attract a wide customer base, he adopts a competitive pricing strategy. For premium, customized cakes, he charges higher prices, but his regular cookies are competitive and reasonably priced to appeal to budget-conscious buyers.
He has decided to open outlets in high-footfall areas like malls and introduce an online delivery system to reach customers at their convenience. Amit uses social media platforms like Instagram and Facebook to promote his bakery, sharing visually appealing posts of his cakes. He also offers discounts during festivals and runs a referral program to encourage word-of-mouth marketing.
By carefully managing these elements of the marketing mix, Amit successfully boosts his sales and builds a loyal customer base.
What pricing strategy is Amit using for regular cookies?
Correct Answer
Option 3
Correct Answer
Q64:
22 May Shift 1
Business Studies > Marketing
Easy
Case: Marketing Mix
Amit owns a bakery business in a bustling city in India. His bakery specializes in handcrafted cakes and cookies. As competition increases, Amit decides to create a marketing strategy using the 4Ps of Marketing Mix to boost sales by satisfying customers better than his competitors.
Amit ensures that his products are unique by offering organic and customized cakes. He also adds gluten-free and vegan options to cater to health-conscious customers, emphasizing quality and innovation.
To attract a wide customer base, he adopts a competitive pricing strategy. For premium, customized cakes, he charges higher prices, but his regular cookies are competitive and reasonably priced to appeal to budget-conscious buyers.
He has decided to open outlets in high-footfall areas like malls and introduce an online delivery system to reach customers at their convenience. Amit uses social media platforms like Instagram and Facebook to promote his bakery, sharing visually appealing posts of his cakes. He also offers discounts during festivals and runs a referral program to encourage word-of-mouth marketing.
By carefully managing these elements of the marketing mix, Amit successfully boosts his sales and builds a loyal customer base.
What is the overall goal of the marketing mix?
Correct Answer
Option 2
Correct Answer
Q65:
22 May Shift 1
Business Studies > Marketing
Easy
Amit owns a bakery business in a bustling city in India. His bakery specializes in handcrafted cakes and cookies. As competition increases, Amit decides to create a marketing strategy using the 4Ps of Marketing Mix to boost sales by satisfying customers better than his competitors.
Amit ensures that his products are unique by offering organic and customized cakes. He also adds gluten-free and vegan options to cater to health-conscious customers, emphasizing quality and innovation.
To attract a wide customer base, he adopts a competitive pricing strategy. For premium, customized cakes, he charges higher prices, but his regular cookies are competitive and reasonably priced to appeal to budget-conscious buyers.
He has decided to open outlets in high-footfall areas like malls and introduce an online delivery system to reach customers at their convenience. Amit uses social media platforms like Instagram and Facebook to promote his bakery, sharing visually appealing posts of his cakes. He also offers discounts during festivals and runs a referral program to encourage word-of-mouth marketing.
By carefully managing these elements of the marketing mix, Amit successfully boosts his sales and builds a loyal customer base.
What does Amit's promotion strategy include?
Correct Answer
Option 1
Correct Answer
Q66:
22 May Shift 1
Business Studies > Marketing
Easy
Case: Marketing Mix
Amit owns a bakery business in a bustling city in India. His bakery specializes in handcrafted cakes and cookies. As competition increases, Amit decides to create a marketing strategy using the 4Ps of Marketing Mix to boost sales by satisfying customers better than his competitors.
Amit ensures that his products are unique by offering organic and customized cakes. He also adds gluten-free and vegan options to cater to health-conscious customers, emphasizing quality and innovation.
To attract a wide customer base, he adopts a competitive pricing strategy. For premium, customized cakes, he charges higher prices, but his regular cookies are competitive and reasonably priced to appeal to budget-conscious buyers.
He has decided to open outlets in high-footfall areas like malls and introduce an online delivery system to reach customers at their convenience. Amit uses social media platforms like Instagram and Facebook to promote his bakery, sharing visually appealing posts of his cakes. He also offers discounts during festivals and runs a referral program to encourage word-of-mouth marketing.
By carefully managing these elements of the marketing mix, Amit successfully boosts his sales and builds a loyal customer base.
Which of the following is NOT a part of the 4Ps of the marketing mix?
Correct Answer
Option 1
Correct Answer
Q67:
21 May Shift 1
Business Studies > Marketing
Easy
The rare collections of artwork or of antiques are examples of:
Correct Answer
Option 4
Correct Answer
Q68:
21 May Shift 1
Business Studies > Marketing
Easy
Which of the following is not a factor affecting price mix?
Correct Answer
Option 2
Correct Answer
Q69:
21 May Shift 1
Business Studies > Marketing
Easy
"A variety of programmes designed to promote or protect a company's image and its individual products in the eyes of the public". This tool of promotion mix is:
Correct Answer
Option 4
Correct Answer
Q70:
21 May Shift 1
Business Studies > Marketing
Medium
The objections to advertising do not include:
Correct Answer
Option 1
Correct Answer
Q71:
21 May Shift 1
Business Studies > Marketing
Easy
"Producing goods of predetermined specifications which helps in achieving uniformity and consistency in the output". This statement is related to: 1. Standardisation 2. Grading 3. Packaging 4. Labelling
Correct Answer
Option 1
Correct Answer
Q72:
16 May Shift 1
Business Studies > Marketing
Medium
Match List-I with List-II | List-I | List-II | | --- | --- | | (A) Brand Name | (I) That part of a brand which can be recognised | | (B) Brand Mark | (II) brand that is given legal protection | | (C) Brand | (III) part of a brand, which can be spoken | | (D) Trade Mark | (IV) a name, term, sign, symbol, design or some combination of them | Choose the correct answer from the options given below:
Correct Answer
Option 3
Correct Answer
Q73:
16 May Shift 1
Business Studies > Marketing
Easy
Neha is the founder of EcoFresh, a company that produces organic skincare products. With growing consumer interest in eco-friendly products, Neha decides to launch a new herbal face cream. To ensure the success of this product, Neha carefully designs her marketing strategy by considering the various elements of the marketing mix.
Neha emphasizes the uniqueness of the product by highlighting its 100% organic ingredients and chemical-free formulation. She also ensures attractive packaging made from biodegradable materials to align with the eco-friendly image of the brand.
After conducting market research, Neha decides to use a competitive pricing strategy. This strategy positions the product as high-quality yet reasonably priced.
To ensure availability, Neha uses a multi-channel distribution strategy. The cream is sold through physical retail stores, online platforms, and EcoFresh's exclusive website.
For promotion, Neha employs a mix of strategies. She launches a social media campaign showcasing the benefits of the cream and collaborates with beauty influencers to create awareness. Additionally, she organizes free product trials at retail outlets and offers discounts for first-time buyers.
Within six months of launch, the herbal face cream becomes one of EcoFresh's best-selling products. The marketing mix plays a crucial role in this success by effectively addressing customer needs, ensuring product accessibility, and building brand awareness.
How did Neha promote the product online?
Correct Answer
Option 4
Correct Answer
Q74:
16 May Shift 1
Business Studies > Marketing
Easy
Neha is the founder of EcoFresh, a company that produces organic skincare products. With growing consumer interest in eco-friendly products, Neha decides to launch a new herbal face cream. To ensure the success of this product, Neha carefully designs her marketing strategy by considering the various elements of the marketing mix.
Neha emphasizes the uniqueness of the product by highlighting its 100% organic ingredients and chemical-free formulation. She also ensures attractive packaging made from biodegradable materials to align with the eco-friendly image of the brand.
After conducting market research, Neha decides to use a competitive pricing strategy. This strategy positions the product as high-quality yet reasonably priced.
To ensure availability, Neha uses a multi-channel distribution strategy. The cream is sold through physical retail stores, online platforms, and EcoFresh's exclusive website.
For promotion, Neha employs a mix of strategies. She launches a social media campaign showcasing the benefits of the cream and collaborates with beauty influencers to create awareness. Additionally, she organizes free product trials at retail outlets and offers discounts for first-time buyers.
Within six months of launch, the herbal face cream becomes one of EcoFresh's best-selling products. The marketing mix plays a crucial role in this success by effectively addressing customer needs, ensuring product accessibility, and building brand awareness.
What feature of the product aligns with its eco-friendly branding?
Correct Answer
Option 2
Correct Answer
Q75:
16 May Shift 1
Business Studies > Marketing
Easy
Neha is the founder of EcoFresh, a company that produces organic skincare products. With growing consumer interest in eco-friendly products, Neha decides to launch a new herbal face cream. To ensure the success of this product, Neha carefully designs her marketing strategy by considering the various elements of the marketing mix.
Neha emphasizes the uniqueness of the product by highlighting its 100% organic ingredients and chemical-free formulation. She also ensures attractive packaging made from biodegradable materials to align with the eco-friendly image of the brand.
After conducting market research, Neha decides to use a competitive pricing strategy. This strategy positions the product as high-quality yet reasonably priced.
To ensure availability, Neha uses a multi-channel distribution strategy. The cream is sold through physical retail stores, online platforms, and EcoFresh's exclusive website.
For promotion, Neha employs a mix of strategies. She launches a social media campaign showcasing the benefits of the cream and collaborates with beauty influencers to create awareness. Additionally, she organizes free product trials at retail outlets and offers discounts for first-time buyers.
Within six months of launch, the herbal face cream becomes one of EcoFresh's best-selling products. The marketing mix plays a crucial role in this success by effectively addressing customer needs, ensuring product accessibility, and building brand awareness.
What promotional strategy was used at retail outlets?
Correct Answer
Option 1
Correct Answer
Q76:
16 May Shift 1
Business Studies > Marketing
Easy
Neha is the founder of EcoFresh, a company that produces organic skincare products. With growing consumer interest in eco-friendly products, Neha decides to launch a new herbal face cream. To ensure the success of this product, Neha carefully designs her marketing strategy by considering the various elements of the marketing mix.
Neha emphasizes the uniqueness of the product by highlighting its 100% organic ingredients and chemical-free formulation. She also ensures attractive packaging made from biodegradable materials to align with the eco-friendly image of the brand.
After conducting market research, Neha decides to use a competitive pricing strategy. This strategy positions the product as high-quality yet reasonably priced.
To ensure availability, Neha uses a multi-channel distribution strategy. The cream is sold through physical retail stores, online platforms, and EcoFresh's exclusive website.
For promotion, Neha employs a mix of strategies. She launches a social media campaign showcasing the benefits of the cream and collaborates with beauty influencers to create awareness. Additionally, she organizes free product trials at retail outlets and offers discounts for first-time buyers.
Within six months of launch, the herbal face cream becomes one of EcoFresh's best-selling products. The marketing mix plays a crucial role in this success by effectively addressing customer needs, ensuring product accessibility, and building brand awareness.
What pricing strategy did Neha use?
Correct Answer
Option 2
Correct Answer
Q77:
16 May Shift 1
Business Studies > Marketing
Easy
Neha is the founder of EcoFresh, a company that produces organic skincare products. With growing consumer interest in eco-friendly products, Neha decides to launch a new herbal face cream. To ensure the success of this product, Neha carefully designs her marketing strategy by considering the various elements of the marketing mix.
Neha emphasizes the uniqueness of the product by highlighting its 100% organic ingredients and chemical-free formulation. She also ensures attractive packaging made from biodegradable materials to align with the eco-friendly image of the brand.
After conducting market research, Neha decides to use a competitive pricing strategy. This strategy positions the product as high-quality yet reasonably priced.
To ensure availability, Neha uses a multi-channel distribution strategy. The cream is sold through physical retail stores, online platforms, and EcoFresh's exclusive website.
For promotion, Neha employs a mix of strategies. She launches a social media campaign showcasing the benefits of the cream and collaborates with beauty influencers to create awareness. Additionally, she organizes free product trials at retail outlets and offers discounts for first-time buyers.
Within six months of launch, the herbal face cream becomes one of EcoFresh's best-selling products. The marketing mix plays a crucial role in this success by effectively addressing customer needs, ensuring product accessibility, and building brand awareness.
What is the key goal of the marketing mix?
Correct Answer
Option 2
Correct Answer
Q78:
15 May Shift 2
Business Studies > Marketing
Easy
"ABC Ltd. sells products through company-approved retailers." Identify the type of channel of distribution in this case.
Correct Answer
Option 2
Correct Answer
Q79:
15 May Shift 2
Business Studies > Marketing
Easy
Tara Ltd is contacting the prospective buyers through its salesmen, who are creating awareness about their new range of products in Cosmetics.
Identify the Element of Promotion Mix in this case.
Correct Answer
Option 3
Correct Answer
Q80:
15 May Shift 2
Business Studies > Marketing
Medium
Match List-I with List-II | List-I<br>(Examples) | List-II<br>(Types of products) | | --- | --- | | (A) Ice cream, medicine, newspaper | (I) Industrial products | | (B) Clothes, shoes, jewellery | (II) Shopping products | | (C) Rare collection of artwork, antiques | (III) Specialty products | | (D) Raw materials, machines, tools | (IV) Convenience products | Choose the correct answer from the options given below:
Correct Answer
Option 1
Correct Answer
Q81:
15 May Shift 2
Business Studies > Marketing
Medium
Match List-I with List-II | List-I | List-II | | --- | --- | | (Examples) | (Types of products) | | (A) Identification given to Product | (I) Trademark | | (B) Part of Brand which can be spoken out | (II) Brand Mark | | (C) Part of the brand which cannot be spoken out | (III) Brand Name | | (D) Registered brand name | (IV) Brand | Choose the correct answer from the options given below:
Correct Answer
Option 2
Correct Answer
Q82:
15 May Shift 2
Business Studies > Marketing
Easy
---------- refers to storing and assorting products in order to create time utility in them.
Correct Answer
Option 1
Correct Answer
Q83:
15 May Shift 2
Business Studies > Marketing
Easy
The deliberate action of an enterprise to enhance and protect its image in society is known as:
Correct Answer
Option 2
Correct Answer
Q84:
15 May Shift 1
Business Studies > Marketing
Medium
Which of the following are the features of marketing? (A) The process of discovering and translating consumer needs into products and service. (B) A system that creates value in goods through the creation of form, place, time and ownership utilities. (C) Setting of objectives and appropriate course of action to achieve the organizational goals. (D) Presuming that demand for the product being produced already exists. Choose the correct answer from the options given below:
Correct Answer
Option 4
Correct Answer
Q85:
15 May Shift 1
Business Studies > Marketing
Easy
"A firm offering free deodorant on purchase of a makeup kit". Which element of promotion mix is highlighted in this statement?
Correct Answer
Option 3
Correct Answer
Q86:
15 May Shift 1
Business Studies > Marketing
Easy
The components of physical distribution are:
Correct Answer
Option 2
Correct Answer
Q87:
15 May Shift 1
Business Studies > Marketing
Easy
Arrange the following into a two-level channel distribution network. (A) Wholesaler (B) Customer (C) Retailer (D) Manufacturer Choose the correct answer from the options given below:
Correct Answer
Option 4
Correct Answer
Q88:
15 May Shift 1
Business Studies > Marketing
Easy
Match List-I with List-II | List-I | List-II | | --- | --- | | Marketing mix component | Meaning | | --- | --- | | (A) Price | (I) Decisions related to features, quality, packaging etc. | | (B) Place | (II) Activities that communicate features of a product to target customer. | | (C) Product | (III) Decisions related to discounts to customers, traders etc. | | (D) Promotion | (IV) Decisions related to selection of dealers or intermediaries etc. | Choose the correct answer from the options given below:
Correct Answer
Option 1
Correct Answer
Q89:
14 May Shift 2
Business Studies > Marketing
Easy
Which of the following sets upper limit of price which a buyer is ready to pay?
Correct Answer
Option 2
Correct Answer
Q90:
14 May Shift 2
Business Studies > Marketing
Medium
LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.
The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.
What aspect of the product packaging reflects the brand's premium image?
Correct Answer
Option 2
Correct Answer
Q91:
14 May Shift 2
Business Studies > Marketing
Medium
LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.
The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.
LuxeShoe's use of social media ads primarily influences which part of the marketing mix?
Correct Answer
Option 4
Correct Answer
Q92:
14 May Shift 2
Business Studies > Marketing
Medium
LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.
The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.
Which of the following is part of LuxeShoe's marketing mix?
Correct Answer
Option 2
Correct Answer
Q93:
14 May Shift 2
Business Studies > Marketing
Medium
LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.
The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.
The eco-friendly packaging strategy of LuxeShoe is part of which element of the marketing mix?
Correct Answer
Option 1
Correct Answer
Q94:
14 May Shift 2
Business Studies > Marketing
Medium
LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.
The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.
What is the role of LuxeShoe's loyalty program in their marketing strategy?
Correct Answer
Option 2
Correct Answer
Q95:
14 May Shift 1
Business Studies > Marketing
Easy
Which of the following refers to a complete offer for a product or service, having given features like size, quality, taste, etc; at a certain price; available at a given outlet or location and so on?
Correct Answer
Option 1
Correct Answer
Q96:
14 May Shift 1
Business Studies > Marketing
Easy
A tube of toothpaste usually comes in a cardboard box. Consumers dispose off the box and start using the toothpaste. What level of packaging is this?
Correct Answer
Option 2
Correct Answer
Q97:
14 May Shift 1
Business Studies > Marketing
Easy
Which of the following is not an important factor influencing the pricing of a product?
Correct Answer
Option 1
Correct Answer
Q98:
14 May Shift 1
Business Studies > Marketing
Easy
Match List–I with List–II | List–I | List–II | |----------------------|-------------------------------------------------------------------------| | (A) Sales Promotion | (I) Managing public opinion of an organisation. | | (B) Advertising | (II) Short-term incentives to boost sales. | | (C) Personal Selling | (III) An impersonal form of communication, which is paid for by the marketers. | | (D) Public Relations | (IV) Developing an interactive relationship between the seller and the buyer. | **Choose the correct answer from the options given below:**
Correct Answer
Option 1
Correct Answer
Q99:
14 May Shift 1
Business Studies > Marketing
Easy
Identify from the options given below, which is NOT an importance of packaging?
Correct Answer
Option 1
Correct Answer
Q100:
14 May Shift 1
Business Studies > Marketing
Easy
The marketing manager of Aricure Ltd. offers short-term incentives to encourage buyers to make immediate purchases. Which element of promotion mix is he referring to?
Correct Answer
Option 2
Correct Answer
Q101:
13 May Shift 2
Business Studies > Marketing
Medium
Match List-I with List-II | List-I | List-II | | --- | --- | | Promotion Mix | Explanation | | --- | --- | | (A) Advertising | (I) Minimises Wastage of Efforts | | (B) Sales Promotion | (II) Manages public opinion of an organisation | | (C) Public Relations | (III) Encourages the buyers to make an immediate purchase | | (D) Personal Selling | (IV) Enhances customer satisfaction and confidence | Choose the correct answer from the options given below:
Correct Answer
Option 3
Correct Answer
Q102:
13 May Shift 2
Business Studies > Marketing
Easy
"It is necessary to identify the needs of the customers and subsequently take various decisions for the successful marketing of products and services." This statement is related to which function of Marketing?
Correct Answer
Option 2
Correct Answer
Q103:
13 May Shift 2
Business Studies > Marketing
Easy
The process of giving a name or a sign or a symbol etc., to a product is called:
Correct Answer
Option 1
Correct Answer
Q104:
13 May Shift 2
Business Studies > Marketing
Easy
Which of the following is a consumer product?
Correct Answer
Option 3
Correct Answer
Q105:
13 May Shift 1
Business Studies > Marketing
Easy
Manju was shopping in a grocery store. She picked up a product and started searching for the FPO mark on the package. What was the product in her hand?
Correct Answer
Option 1
Correct Answer
Q106:
13 May Shift 1
Business Studies > Marketing
Easy
Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.
The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.
In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.
Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.
Which of the following is NOT a component of Marketing Mix?
Correct Answer
Option 3
Correct Answer
Q107:
13 May Shift 1
Business Studies > Marketing
Easy
Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.
The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.
In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.
Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.
Which marketing mix component involves advertising?
Correct Answer
Option 4
Correct Answer
Q108:
13 May Shift 1
Business Studies > Marketing
Easy
Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.
The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.
In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.
Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.
What does labeling provide to customers?
Correct Answer
Option 2
Correct Answer
Q109:
13 May Shift 1
Business Studies > Marketing
Easy
Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.
The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.
In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.
Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.
What type of packaging does Aroma Coffee House use?
Correct Answer
Option 2
Correct Answer
Q110:
13 May Shift 1
Business Studies > Marketing
Easy
Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.
The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.
In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.
Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.
What is Aroma Coffee House's primary branding focus?
Correct Answer
Option 2
Correct Answer
Q111:
CUET Business Studies 2024 Slot 1
Business Studies > Marketing
Medium
"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.
In the above case 'Just Foodie' is using various variables of Marketing Mix. Identify the variable used in the following statement: 'To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.'
Correct Answer
Option 4
Correct Answer
Q112:
CUET Business Studies 2024 Slot 1
Business Studies > Marketing
Medium
"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.
Identify the element of marketing mix in the following statement: 'The taste, quality and packing are given utmost care.'
Correct Answer
Option 1
Correct Answer
Q113:
CUET Business Studies 2024 Slot 1
Business Studies > Marketing
Medium
"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.
They are able to charge higher price than their competitors.' Which element of marketing mix is discussed in the statement?
Correct Answer
Option 2
Correct Answer
Q114:
CUET Business Studies 2024 Slot 1
Business Studies > Marketing
Medium
"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.
To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions.' Identify the marketing mix element from the above statement.
Correct Answer
Option 3
Correct Answer
Q115:
CUET Business Studies 2024 Slot 1
Business Studies > Marketing
Medium
"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.
To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions.' Which tool of the promotion mix is used in the given statement?
Correct Answer
Option 2
Correct Answer
Q116:
22 June Shift 1
Business Studies > Marketing
Medium
Match List I with List II | LIST I | LIST II | |---|---| | A. Shopping Products | I. Cigarettes, Ice cream, Medicines | | B. Speciality Products | II. Raw materials, Engines, Lubricants | | C. Industrial Products | III. Radio, Jewellery, Furniture | | D. Convenience Products | IV. Salon, Restaurant, Boutique | Choose the correct answer from the options given below:
Correct Answer
Option 3
Correct Answer
Q117:
22 June Shift 1
Business Studies > Marketing
Easy
Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.
Team 1 :- The tool used by them was an impersonal form of communication which was paid for.
Team 2:- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales
Team 3:- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.
Team 4:- This team used a non-personal form of communication which was non-paid.
All the teams successfully designed their tools and achieved their desired results.
The variable of marketing mix discussed in the above case is _______
Correct Answer
Option 4
Correct Answer
Q118:
22 June Shift 1
Business Studies > Marketing
Easy
Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.
Team 1 :- The tool used by them was an impersonal form of communication which was paid for.
Team 2:- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales
Team 3:- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.
Team 4:- This team used a non-personal form of communication which was non-paid.
All the teams successfully designed their tools and achieved their desired results.
The tool used by Team 3 was _______
Correct Answer
Option 2
Correct Answer
Q119:
22 June Shift 1
Business Studies > Marketing
Easy
Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.
Team 1 :- The tool used by them was an impersonal form of communication which was paid for.
Team 2:- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales
Team 3:- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.
Team 4:- This team used a non-personal form of communication which was non-paid.
All the teams successfully designed their tools and achieved their desired results.
The tool used by Team 4 is _______
Correct Answer
Option 3
Correct Answer
Q120:
22 June Shift 1
Business Studies > Marketing
Easy
Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.
Team 1 :- The tool used by them was an impersonal form of communication which was paid for.
Team 2:- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales
Team 3:- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.
Team 4:- This team used a non-personal form of communication which was non-paid.
All the teams successfully designed their tools and achieved their desired results.
The tool used by Team 1 is _______
Correct Answer
Option 1
Correct Answer
Q121:
22 June Shift 1
Business Studies > Marketing
Easy
Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.
Team 1 :- The tool used by them was an impersonal form of communication which was paid for.
Team 2:- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales
Team 3:- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.
Team 4:- This team used a non-personal form of communication which was non-paid.
All the teams successfully designed their tools and achieved their desired results.
The tool used by Team 2 is _______
Correct Answer
Option 2
Correct Answer
Q122:
11 June Shift 3
Business Studies > Marketing
Medium
Select the correct statements about elements of Promotion Mix, out of the following : (A) Advertising is a personal form of communication (B) Advertising can cover the market in a short time (C) Personal selling is not rigid (D) Personal selling is not an impersonal form of communication (E) Personal selling can cover the market in a short time Choose the correct answer from the options given below :
Correct Answer
Option 2
Correct Answer
Q123:
11 June Shift 3
Business Studies > Marketing
Easy
Arrange the following marketing Management philosophies in a sequence based on their evolution over a period of time. (A) Product Concept (B) Production Concept (C) Marketing Concept (D) Selling Concept (E) Societal Marketing Concept Choose the correct answer from the options given below :
Correct Answer
Option 2
Correct Answer
Q124:
11 June Shift 3
Business Studies > Marketing
Easy
Match List - I with List - II. | List - I | List - II | | --- | --- | | (A) Personal selling | (I) Impersonal form of communication paid for by the marketers | | (B) Public Relations | (II) Short term incentives for increasing sale | | (C) Advertising | (III) Promote or protect a company's image | | (D) Sales promotion | (IV) Oral presentation of message with customers for making sales | Choose the correct answer from the options given below :
Correct Answer
Option 4
Correct Answer
Q125:
11 June Shift 3
Business Studies > Marketing
Medium
Which of the following statements are correct regarding marketing management philosophies ? (A) The main focus of Product concept is quantity of product (B) The main focus of production concept is quality of product (C) The main focus of selling concept is existing product (D) The main focus of marketing concept is customer needs (E) The main focus of societal concept is customer needs and society's well being Choose the correct answer from the options given below :
Correct Answer
Option 3
Correct Answer
Q126:
28 May Shift 2
Business Studies > Marketing
Easy
Identify the true statement out of the below given statements :
Correct Answer
Option 1
Correct Answer
Q127:
28 May Shift 2
Business Studies > Marketing
Medium
Arrange the following marketing philosophies according to their evolution : (A) The Product Concept (B) The Selling Concept (C) The Production Concept (D) The Marketing Concept (E) The Societal Marketing Concept Choose the correct answer from the options given below :
Correct Answer
Option 3
Correct Answer
Q128:
28 May Shift 2
Business Studies > Marketing
Easy
Choose the pair which is not included in marketing mix elements :
Correct Answer
Option 2
Correct Answer
Q129:
28 May Shift 2
Business Studies > Marketing
Medium
Match List - I with List - II. | List - I | List - II | |---|---| | (A) Packaging | (I) Impersonal form of communication | | (B) Labelling | (II) Act of designing containers/wrappers | | (C) Advertising | (III) Process of giving a name/sign | | (D) Branding | (IV) Act of designing labels | Choose the correct answer from the options given below :
Correct Answer
Option 2
Correct Answer
Q130:
28 May Shift 2
Business Studies > Marketing
Easy
Considering the fact about "Branding" which among the following are its related terms ? (A) Pricing (B) Brand Mark (C) Trade Mark (D) Brand Name (E) Brand Choose the correct answer from the options given below :
Correct Answer
Option 2
Correct Answer
Q131:
6 Oct Shift 1
Business Studies > Marketing
Medium
As the volume of advertising is getting more and more expanded it is becoming difficult to make advertising messages heard by the target prospects. This will affect the _____ of advertising
Correct Answer
Option 3
Correct Answer
Q132:
6 Oct Shift 1
Business Studies > Marketing
Medium
That part of a brand which can be recognised but cannot be utterable is called _____.
Correct Answer
Option 3
Correct Answer
Q133:
6 Oct Shift 1
Business Studies > Marketing
Medium
Which one of the following is not true about objections to advertising?
Correct Answer
Option 2
Correct Answer
Q134:
30 Aug Shift 1
Business Studies > Marketing
Easy
Ravi has started his online business of selling Garments because of low cost of production. Identify the distributions channel used by Ravi.
Correct Answer
Option 1
Correct Answer
Q135:
30 Aug Shift 1
Business Studies > Marketing
Medium
Identify the function of marketing that is also given by F.W. Taylor as one of the Techniques of Scientific Management.
Correct Answer
Option 3
Correct Answer
Q136:
30 Aug Shift 1
Business Studies > Marketing
Medium
Identify the correct sequence of factors affecting Price Determination from the following. (a) Product cost (b) Environmental factors (c) The Utility and Demand (d) Company Characteristics (e) The Extent of competition in the market Choose the most appropriate answer from the options given below :
Correct Answer
Option 4
Correct Answer
Q137:
30 Aug Shift 1
Business Studies > Marketing
Medium
Read the passage carefully and answer the question.
Mr. Rajesh Gulati is the Finance Manager of 'Health and Life Ltd.' a company dealing with health and organic food items. The company sells its products in smaller quantities in attractive containers. Moreover they have also decided to provide an additional layer of packaging for their products for the purpose of protections along with necessary storage, identification and even convenient transportation.
Keeping up with the latest packaging technology the company decided to upgrade its machinery. This, however, involved a major decision making as to how funds should be invested, so what the company is able to earn highest possible return.
Mr. Gulati estimated the amount of funds required for this purpose. He began with the preparation of sales forecast for the next four years.
He also collected the relevant data about the profit estimates in the coming years. By doing this he wanted to be sure about the availability of funds from internal sources. For the remaining funds he is trying to find out alternative sources.
Name the various levels of packaging used by 'Health and Life Ltd.' as mentioned in the case study. (a) Primary Package (b) Secondary Package (c) Tertiary Package (d) Transportation Package (e) Fancy Package Choose the most appropriate answer from the options given below :
Correct Answer
Option 1
Correct Answer
Q138:
20 Aug Shift 1
Business Studies > Marketing
Easy
_______ is an impersonal form of communication which is paid for by the marketers to promote goods or services.
Correct Answer
Option 3
Correct Answer
Q139:
20 Aug Shift 1
Business Studies > Marketing
Easy
PJ enterprises decided to launch a new range of washing machine with inbuilt water softener which can be used effectively in the areas where the water is hard. Instead of marketing the product by generic name, the company has decided to call it 'easy wash'. Identify the marketing function highlighted above.
Correct Answer
Option 1
Correct Answer
Q140:
20 Aug Shift 1
Business Studies > Marketing
Easy
Name the component of product mix that helps the consumer to exercise the right to information.
Correct Answer
Option 3
Correct Answer
Q141:
17 Aug Shift 1
Business Studies > Marketing
Medium
Which of the following are the functions performed by labelling? A. Describes the product and specifying its content B. Provides protection to the content of product C. Gives generic name to the product D. Provides information required as per the law E. Facilitates the introduction of new product Choose the correct answer from the options given below:
Correct Answer
Option 2
Correct Answer
Q142:
17 Aug Shift 1
Business Studies > Marketing
Easy
Plastic packet for socks, a toothpaste tube, a match box, jar of mixed pickle are the examples of which type of packaging?
Correct Answer
Option 3
Correct Answer
Q143:
17 Aug Shift 1
Business Studies > Marketing
Medium
Match List I with List II | List I | List II | |---|---| | A. Gathering and analysing market information | I. Sell the product in its 'generic name' | | B. Branding | II. Persuading customer to purchase product | | C. Promotion | III. Identify needs of customer | | D. Transportation | IV. Movement of goods from one place to another | Choose the correct answer from the options given below:
Correct Answer
Option 2
Correct Answer
Q144:
17 Aug Shift 1
Business Studies > Marketing
Easy
Which level of Channel is used for consumer goods like soaps, oils, clothes, rice, sugar etc.?
Correct Answer
Option 2
Correct Answer
Q145:
16 July Shift 2
Business Studies > Marketing
Easy
With the growth of computer, a new trend has emerged i.e. companies are using interactive sites on the internet, to collect customer views and opinions before taking important business decisions. Identify the function of marketing indicated above.
Correct Answer
Option 1
Correct Answer
Q146:
16 July Shift 2
Business Studies > Marketing
Easy
The process of giving a name or a sign or a symbol to a product is a part of which element of marketing mix?
Correct Answer
Option 1
Correct Answer
Q147:
16 July Shift 2
Business Studies > Marketing
Easy
Identify the component of marketing mix which is the single most important factor affecting the revenue and profits of a firm.
Correct Answer
Option 2
Correct Answer
Q148:
15 July Shift 2
Business Studies > Marketing
Easy
Identify the function of marketing that is also undertaken to fulfill the 'right of be heard' right of a consumer under Consumer Protection Act.
Correct Answer
Option 4
Correct Answer
Q149:
15 July Shift 2
Business Studies > Marketing
Easy
A brand or part of a brand that is given legal protection against its use by other firms. Identify the term of branding highlighted in the above statement.
Correct Answer
Option 4
Correct Answer
Q150:
15 July Shift 2
Business Studies > Marketing
Easy
The label on the package of a shaving cream mentions, '40% Extra free' or package of a toothpaste mentioning 'Free toothbrush inside' or save Rs. 15.' Identify the function of labelling.
Correct Answer
Option 3
Correct Answer