Easy

Read the passage carefully and answer the questions A company called "EcoTech Appliances" has recently launched a new line of eco-friendly home appliances designed to help consumers save energy and reduce their carbon footprint. Marketing Strategies used by the Company: 1. The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials. The product is priced slightly higher than regular appliances but is positioned as a long-term investment in sustainability. 2. Eco Tech has adopted a premium skimming pricing strategy for eco-friendly appliances, positioning them as high-quality, sustainable products. 3. The products are available on both online and offline channels, including large retail stores and the company's e-commerce website. 4. EcoTech employs various promotional tools to create awareness and persuade customers to buy their products: -The company runs TV and digital ads showcasing the energy-saving benefits of their appliances and their commitment to sustainability. -Sales representatives are trained to interact with customers in retail stores, explaining the benefits of the products and offering personalized recommendations based on individual needs. -Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion.

Which promotion tool is EcoTech using to offer personalized recommendations to customers?

Advertising

Publicity

Personal selling

Sales promotion

✅ Correct Option: 3

Option 1 -> Advertising is mass communication through paid media channels that reaches a broad audience without customization for individual customers. Option 2 -> Publicity involves non-paid promotional coverage through media and public relations, typically not tailored to individual customer needs. Option 3 -> Personal selling involves direct, one-on-one interaction between sales representatives and customers, enabling customized recommendations based on specific customer requirements. Option 4 -> Sales promotion consists of short-term incentives like discounts and coupons designed to stimulate immediate purchases, not personalized consultations. Hence, Option 3: Personal selling -> Personal selling is the promotion tool that allows sales representatives to engage directly with customers, understand their unique needs, and provide tailored, personalized recommendations. This two-way communication enables customization that other promotional tools cannot achieve. -> correct

Question 46

What is the main advantage of using personal selling in EcoTech's promotional strategy?

Question 47

Which pricing strategy is used by EcoTech Appliances for its products?

Question 48

"Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion". Which element of promotion mix is highlighted here?

Question 50

"The company has developed eco-friendly appliances with energy-efficient features and environmentally sustainable materials". Which element of the marketing mix is highlighted here?

Which promotion tool is EcoTech using to offer personalized recommendations to customers?

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)