Business Studies

Marketing

Medium

Which of the following statements are not correct regarding the sales promotion?

(A) Sales promotions refer to long-term incentives, which are designed to encourage the buyers to make an immediate purchase.

(B) Sales promotion includes advertising, personal selling and publicity.

(C) Publicity is an important tool for sales promotion.

(D) Sales promotion tools involve two-way communication.

Choose the correct answer from the options given below:

(A), (B) and (D) only

(A), (B) and (C) only

(A), (B), (C) and (D)

(B), (C) and (D) only

✅ Correct Option: 3

Option 1 -> States that (A), (B) and (D) are incorrect, excluding (C) as a correct statement about sales promotion.

Option 2 -> States that (A), (B) and (C) are incorrect, excluding (D) from the list of incorrect statements.

Option 3 -> States that all four statements (A), (B), (C) and (D) are incorrect about sales promotion.

Option 4 -> States that (B), (C) and (D) are incorrect, excluding (A) as a correct statement about sales promotion.

Hence, Option 3: (A), (B), (C) and (D) ->

(A) is incorrect because sales promotions refer to SHORT-TERM incentives, not long-term ones, designed to encourage immediate purchases.

(B) is incorrect because advertising, personal selling, and publicity are separate elements of the promotional mix, not included within sales promotion. Sales promotion is itself a distinct component alongside these other promotional tools.

(C) is incorrect because publicity is not a tool of sales promotion; it is a separate element of the promotional mix. Sales promotion tools include coupons, discounts, samples, contests, rebates, point-of-purchase displays, etc.

(D) is incorrect because sales promotion tools primarily involve one-way communication from the seller to the buyer (e.g., offering discounts, coupons, or samples). Unlike personal selling, which involves two-way interactive communication, sales promotion does not typically facilitate dialogue or feedback.

Since all four statements (A), (B), (C), and (D) are incorrect regarding sales promotion, the correct answer is Option 3.

2025: 3 June Shift 2

If a firm's objective is to obtain a larger share of the market, it will keep the price of its products at ________ levels so that ________ number of people are attracted to purchase the product.

2026: 31 May Shift 1

"It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service" Identify the element of Promotion mix

2026: 23 May Shift 2

Match the LIST-I with LIST-II

LIST-I (Classification of Products)	LIST-II (Explanation)
A. Convenience Products	I. Which normally survive many uses
B. Shopping Products	II. People make special efforts in their purchase
C. Speciality Products	III. On which buyers devote considerable time
D. Durable Products	IV. Which are purchased frequently

Choose the correct answer from the options given below:

2026: 11 May Shift 2

The Procter and Gamble's (P&G) philosophy is truly explained by:

2026: 12 May Shift 1

Monil has adopted the model of personal selling for her cosmetic company. The reason behind such decision could be:

(A) Minimum Wastage of Efforts

(B) Lasting Relationship with Clients

(D) Role in Introduction Stage

Choose the correct answer from the options given below:

2026: 6 June Shift 1

What are the characteristics of a good 'Brand name'?

(A) Should be sufficiently versatile.

(B) Should suggest the product's benefits and qualities.

(D) Should be distinctive.

Choose the correct answer from the options given below:

Solution

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