Business Studies

Marketing

Easy

"It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service" Identify the element of Promotion mix

Advertising

Public relations

Personal selling

Sales promotion

✅ Correct Option: 1

Advertising is defined as an impersonal, paid form of communication by an identified sponsor to promote goods or services. Personal selling is personal, sales promotion consists of short term incentives, and public relations is not directly paid mass communication.

2024

In the above case 'Just Foodie' is using various variables of Marketing Mix. Identify the variable used in the following statement: 'To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.'

2025: 14 May Shift 2

What is the role of LuxeShoe's loyalty program in their marketing strategy?

2026: 23 May Shift 2

"Marketing takes a day to learn. Unfortunately it takes time to master."

Who gave the above definition?

2026: 23 May Shift 2

Which of the following is not an element of Physical Distribution?

2026: 21 May Shift 2

Match the LIST-I with LIST-II

LIST-I (Marketing Management Philosophies)	LIST-II (Definition)
A. The Production Concept	I. Customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so.
B. The Product Concept	II. Focus on satisfaction of customer's needs is the key to the success of any organisation in the market.
C. The Selling Concept	III. Consumers would favor those products which were widely available at an affordable price.
D. The Marketing Concept	IV. Customers started looking for products which were superior in quality, performance and features.

Choose the correct answer from the options given below:

2026: 13 May Shift 2

Which among the following is not a component of Physical Distribution?

"It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service" Identify the element of Promotion mix

Solution

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