Business Studies

Marketing

Easy

What are the characteristics of a good 'Brand name'?

(A) Should be sufficiently versatile.

(B) Should suggest the product's benefits and qualities.

(C) Should be difficult to protect legally.

(D) Should be distinctive.

Choose the correct answer from the options given below:

(A), (B) and (D) only

(A), (C) and (D) only

(A), (B), (C) and (D)

✅ Correct Option: 1

A good brand name should be short, easy to pronounce, suggest the product's benefits and qualities, be distinctive, be sufficiently versatile to cover new products, and be capable of being registered and protected legally. Being difficult to protect legally is the opposite of a desirable trait, so (C) is excluded. Hence (A), (B) and (D) only.

2026: 11 May Shift 1

Match the LIST-I with LIST-II

LIST-I (Element of Marketing Mix)	LIST-II (Associated components)
A. Place	I. Branding
B. Promotion	II. Margins
C. Product	III. Distribution
D. Price	IV. Personal Selling

Choose the correct answer from the options given below:

2026: 23 May Shift 1

________ involves informing the potential customers about the firm's product, its features, etc., and persuading them to purchase these products.

2026: 29 May Shift 2

The current meaning of market in the modern marketing sense is:

2025: 22 May Shift 1

What does Amit's promotion strategy include?

2026: 24 May Shift 1

Which of the following is the correct statement to indicate the term- "Brand Name":

2025: 15 May Shift 2

Match List-I with List-II

List-I	List-II
(Examples)	(Types of products)
(A) Identification given to Product	(I) Trademark
(B) Part of Brand which can be spoken out	(II) Brand Mark
(C) Part of the brand which cannot be spoken out	(III) Brand Name
(D) Registered brand name	(IV) Brand

Choose the correct answer from the options given below:

What are the characteristics of a good 'Brand name'? (A) Should be sufficiently versatile. (B) Should suggest the product's benefits and qualities. (C) Should be difficult to protect legally. (D) Should be distinctive. Choose the correct answer from the options given below:

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)

What are the characteristics of a good 'Brand name'?

(A) Should be sufficiently versatile.

(B) Should suggest the product's benefits and qualities.

(C) Should be difficult to protect legally.

(D) Should be distinctive.

Choose the correct answer from the options given below: