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CUET Business Studies 2025 PYQs31 May Shift 1. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 31 May Shift 1

Marketing

past year questions, Business Studies, CUET Business Studies 2025 31 May Shift 1

Easy

Which among the following is not an element of the marketing mix?

Solution

✅ Correct Option: 4

Option 1 -> Product is a core element of the traditional 4 Ps marketing mix, referring to what you sell to customers.

Option 2 -> Price is a core element of the traditional 4 Ps marketing mix, referring to the cost customers pay.

Option 3 -> Place is a core element of the traditional 4 Ps marketing mix, referring to distribution channels and location.

Option 4 -> People is part of the extended 7 Ps model but NOT part of the traditional 4 Ps marketing mix framework.

Hence, Option 4: People -> The traditional marketing mix consists of the 4 Ps: Product, Price, Place, and Promotion. "People" was later added as part of the extended services marketing mix (7 Ps), but is not considered an element of the original/traditional marketing mix framework. -> correct

Related questions:

2026: 12 May Shift 1

Match List-I with List-II

List-I (Promotion mix)List-II (Description)
(A) Advertising(I) Oral presentation of message in the form of conversation with prospective customers
(B) Public relations(II) Protection of company's image
(C) Personal selling(III) Short term incentives to encourage buyers
(D) Sales Promotion(IV) Impersonal form of communication paid for by the sponsor

Choose the correct answer from the options given below:

2026: 20 May Shift 1

Though advertising is one of the most frequently used medium of promotion of goods and services, it attracts lot of criticism. Identify various criticisms of Advertising:

(A) Undermines Social Values

(B) Encourages Sale of Inferior Products

(C) Confuses the Buyers

(D) Flexible Tool

Choose the correct answer from the options given below:

2025: 27 May Shift 2

Oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making sales is known as:

2025: 21 May Shift 1

The objections to advertising do not include:

2025: 30 May Shift 1

Goods and services or 'anything of value' which is offered to the market for sale is knowns as-

2023: 11 June Shift 3

Arrange the following marketing Management philosophies in a sequence based on their evolution over a period of time.

(A) Product Concept

(B) Production Concept

(C) Marketing Concept

(D) Selling Concept

(E) Societal Marketing Concept

Choose the correct answer from the options given below :

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CUET Business Studies Past Year Questions (Topic-Wise)