Business Studies

Marketing

Easy

Match the LIST-I with LIST-II

LIST-I (Classification of Products) LIST-II (Explanation)
A. Convenience Products I. Which normally survive many uses
B. Shopping Products II. People make special efforts in their purchase
C. Speciality Products III. On which buyers devote considerable time
D. Durable Products IV. Which are purchased frequently

Choose the correct answer from the options given below:

LIST-I (Classification of Products)	LIST-II (Explanation)
A. Convenience Products	I. Which normally survive many uses
B. Shopping Products	II. People make special efforts in their purchase
C. Speciality Products	III. On which buyers devote considerable time
D. Durable Products	IV. Which are purchased frequently

A-I, B-II, C-III, D-IV

A-I, B-III, C-II, D-IV

A-IV, B-II, C-III, D-I

A-IV, B-III, C-II, D-I

✅ Correct Option: 4

Convenience products are purchased frequently (IV). Shopping products are those on which buyers devote considerable time comparing quality and price (III). Speciality products require special purchase efforts (II). Durable products normally survive many uses (I). Hence A-IV, B-III, C-II, D-I.

2025: 2 June Shift 2

SubQuestion No : 47

"The company must focus on adopting a three-level channel of distribution". Identify the marketing mix discussed here.

2025: 16 May Shift 1

Match List-I with List-II

List-I	List-II
(A) Brand Name	(I) That part of a brand which can be recognised
(B) Brand Mark	(II) brand that is given legal protection
(C) Brand	(III) part of a brand, which can be spoken
(D) Trade Mark	(IV) a name, term, sign, symbol, design or some combination of them

Choose the correct answer from the options given below:

2026: 12 May Shift 1

Match List-I with List-II

List-I (Promotion mix)	List-II (Description)
(A) Advertising	(I) Oral presentation of message in the form of conversation with prospective customers
(B) Public relations	(II) Protection of company's image
(C) Personal selling	(III) Short term incentives to encourage buyers
(D) Sales Promotion	(IV) Impersonal form of communication paid for by the sponsor

Choose the correct answer from the options given below:

2026: 31 May Shift 1

The following points highlight the functions of the labelling.

A. Product protection

B. Helps in the promotion of products

C. Grading of products

D. Identification of the product or brand

Choose the correct answer from the options given below:

2026: 24 May Shift 1

Which concept did LEGO believe in initial days of its launch?

2026: 11 May Shift 1

Match the LIST-I with LIST-II

LIST-I (Element of Marketing Mix)	LIST-II (Associated components)
A. Place	I. Branding
B. Promotion	II. Margins
C. Product	III. Distribution
D. Price	IV. Personal Selling

Choose the correct answer from the options given below:

Solution

Related questions:

Keyboard Shortcuts

CUET Business Studies Past Year Questions (Topic-Wise)