Which of the following are not the elements of product mix ?

(A) Product cost

(B) Branding

(C) Labelling

(D) Advertising

Choose the correct answer from the options given below:

Option 1 -> (A), (B) and (D) only suggests product cost, branding, and advertising are not elements, but branding IS a product mix element.

Option 2 -> (B) and (C) only suggests branding and labelling are not elements, but both ARE core product mix elements.

Option 3 -> (B), (C) and (D) only suggests branding, labelling, and advertising are not elements, but branding and labelling ARE product mix elements.

Option 4 -> (A) and (D) only correctly identifies that product cost belongs to pricing mix and advertising belongs to promotion mix, while branding and labelling are genuine product mix elements.

Hence, Option 4: (A) and (D) only -> Product cost is an element of pricing mix (not product mix), and advertising is an element of promotion mix (not product mix). Branding and labelling are actual elements of product mix along with packaging, design, quality, warranties, etc. -> correct