Business Studies

Marketing

Medium

Monil has adopted the model of personal selling for her cosmetic company. The reason behind such decision could be:

(A) Minimum Wastage of Efforts

(B) Lasting Relationship with Clients

(C) Product Standardisation

(D) Role in Introduction Stage

Choose the correct answer from the options given below:

(A), (B) and (D) only

(A), (B) and (C) only

(A), (B), (C) and (D)

(B), (C) and (D) only

✅ Correct Option: 1

Merits of personal selling include minimum wastage of efforts (message reaches selected prospects), building lasting relationships with clients, and a key role in the introduction stage of a product when awareness must be created. Personal selling allows flexible, customised messages, so product standardisation is not a reason. Hence (A), (B) and (D) only.

2026: 12 May Shift 1

A complete offer for a product or service, having given features like size, quality, taste, etc; at a certain price; available at a given outlet or location is referred to as:

2023: 11 June Shift 3

Match List - I with List - II.

List - I	List - II
(A) Personal selling	(I) Impersonal form of communication paid for by the marketers
(B) Public Relations	(II) Short term incentives for increasing sale
(C) Advertising	(III) Promote or protect a company's image
(D) Sales promotion	(IV) Oral presentation of message with customers for making sales

Choose the correct answer from the options given below :

2025: 27 May Shift 2

Which of the following is not a factor affecting price determination?

2026: 6 June Shift 1

Selling products under schemes like "12 easy monthly installments, 4 Up Front and 8 To Be Paid as Post Dated Cheques", is an example of:

2025: 31 May Shift 1

Which of the following statements are not correct regarding the sales promotion?

(A) Sales promotions refer to long-term incentives, which are designed to encourage the buyers to make an immediate purchase.

(B) Sales promotion includes advertising, personal selling and publicity.

(D) Sales promotion tools involve two-way communication.

Choose the correct answer from the options given below:

2025: 29 May Shift 2

"Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion". Which element of promotion mix is highlighted here?

Monil has adopted the model of personal selling for her cosmetic company. The reason behind such decision could be: (A) Minimum Wastage of Efforts (B) Lasting Relationship with Clients (C) Product Standardisation (D) Role in Introduction Stage Choose the correct answer from the options given below:

Solution

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