In order to cope with the competitors, market leader Maruti adopted new technologies for manufacturing their recent models. Which type of plan is highlighted in the above statement?
Solution
✅ Correct Option: 2
Option 1 -> Policy is a general guideline that provides a framework for decision-making and defines boundaries for managerial actions, not a competitive response plan. Option 2 -> Strategy is a comprehensive plan of action designed to achieve long-term goals and deal with competitive challenges. Adopting new technologies to cope with competitors represents a strategic move. Option 3 -> Programme is a detailed plan with specific activities, timelines, and resources to implement decisions, more operational in nature than strategic positioning. Option 4 -> Objective is a specific target or goal to be achieved, not the method or approach used to deal with competition. Hence, Option 2: Strategy -> Maruti's adoption of new technologies to cope with competitors is a strategic plan because it represents a comprehensive competitive response aimed at maintaining market leadership position. Strategy specifically deals with how organizations respond to external competitive pressures and position themselves in the market for long-term success. -> correct
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