Identify from the options given below, the correct characteristic of a good brand name.

Option 1 -> Incorrect because a good brand name should be SHORT, not lengthy, though it should indeed be easy to pronounce, spell, recognize and remember.

Option 2 -> Incorrect because a good brand name must be DISTINCTIVE to stand out in the market and differentiate from competitors, not non-distinctive.

Option 3 -> A good brand name should have staying power, meaning it remains relevant, timeless, and doesn't become outdated as trends change.

Option 4 -> Incorrect because a good brand name should be VERSATILE to adapt across different products, markets, and platforms, not non-versatile.

Hence, Option 3 -> Staying power ensures the brand name remains effective and relevant over time, avoiding the need for costly rebranding and maintaining long-term brand equity -> correct