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CUET Business Studies 2025 PYQs2 June Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 2 June Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 2 June Shift 2

Easy

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

  1. The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.
  2. The company should use impersonal forms of communication to reach more audiences.
  3. The company must focus on adopting a three-level channel of distribution.
  4. Concrete steps must be taken to monitor the image of the company in the eyes of the public.

"The company charges low prices compared to their competitors in the market. This is done by the company to capture market share." Identify the pricing objective adopted by the company in the aforesaid statement.

Solution

✅ Correct Option: 2

Option 1 -> Attaining product quality leadership involves premium pricing to signal superior quality, not low pricing to capture market share.

Option 2 -> Obtaining market share leadership uses penetration pricing (low prices) to attract customers and gain a larger portion of the market, which directly aligns with the statement.

Option 3 -> Surviving in the competitive market is a defensive strategy used during financial distress, whereas the statement describes an offensive strategy to "capture market share."

Option 4 -> Attaining large scale production leadership focuses on production efficiency and economies of scale, not specifically on capturing market share through pricing.

Hence, Option 2: Obtaining market share leadership -> The company is using penetration pricing strategy by setting low prices compared to competitors with the explicit goal of capturing market share, which is the defining characteristic of market share leadership objective -> correct

More from this set:

Question 46

Identify the correct set of intermediaries involved in a three-level channel of distribution.

Question 47

SubQuestion No : 47

"The company must focus on adopting a three-level channel of distribution". Identify the marketing mix discussed here.

Question 49

"Concrete steps must be taken to monitor the image of the company in the eyes of the public". Identify the element of promotion mix highlighted in the aforesaid statement.

Question 50

"The company should use impersonal forms of communication to reach more audiences". Identify the element of promotion mix highlighted in the aforesaid statement.

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CUET Business Studies Past Year Questions (Topic-Wise)