Match the LIST-I with LIST-II, LIST-I (Marketing Management Philosophies), LIST-II (Definition), A. The Production Concept, I. Customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so., B. The Product Concept, II. Focus on satisfaction of customer's needs is the key to the success of any organisation in the market., C. The Selling Concept, III. Consumers would favor those products which were widely available at an affordable price., D. The Marketing Concept, IV. Customers started looking for products which were superior in quality, performance and features., Choose the correct answer from the options given below:

Question

Match the LIST-I with LIST-II | LIST-I (Marketing Management Philosophies) | LIST-II (Definition) | |---|---| | A. The Production Concept | I. Customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so. | | B. The Product Concept | II. Focus on satisfaction of customer's needs is the key to the success of any organisation in the market. | | C. The Selling Concept | III. Consumers would favor those products which were widely available at an affordable price. | | D. The Marketing Concept | IV. Customers started looking for products which were superior in quality, performance and features. | Choose the correct answer from the options given below:

Accepted Answer

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Answer

(A) - (II), (B) - (I), (C) - (III), (D) - (IV)

Answer

(A) - (III), (B) - (IV), (C) - (II), (D) - (I)

Answer

(A) - (III), (B) - (II), (C) - (IV), (D) - (I)

List-I (Promotion mix)	List-II (Description)
(A) Advertising	(I) Oral presentation of message in the form of conversation with prospective customers
(B) Public relations	(II) Protection of company's image
(C) Personal selling	(III) Short term incentives to encourage buyers
(D) Sales Promotion	(IV) Impersonal form of communication paid for by the sponsor

LIST-I (Marketing Management Philosophies)	LIST-II (Definition)
A. The Production Concept	I. Customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so.
B. The Product Concept	II. Focus on satisfaction of customer's needs is the key to the success of any organisation in the market.
C. The Selling Concept	III. Consumers would favor those products which were widely available at an affordable price.
D. The Marketing Concept	IV. Customers started looking for products which were superior in quality, performance and features.

Solution

Related questions:

Keyboard Shortcuts

CUET Business Studies Past Year Questions (Topic-Wise)