CUET Business Studies - Match the LIST-I with LIST-II | LIST-I (Marketing Management Philosophies) | LIST-II (Definition) | |---|---| | A. The Production Concept | I. Customers will not buy, or not buy enough, unless they are adequately convinced and motivated to do so. | | B. The Product Concept | II. Focus on satisfaction of customer's needs is the key to the success of any organisation in the market. | | C. The Selling Concept | III. Consumers would favor those products which were widely available at an affordable price. | | D. The Marketing Concept | IV. Customers started looking for products which were superior in quality, performance and features. | Choose the correct answer from the options given below: | PYQs + Solutions | AfterBoards