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CUET Business Studies 2025 PYQs2 June Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 2 June Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 2 June Shift 2

Easy

A new company is thinking of launching its product in an already established industry, but before that, the company wants to test the acceptance of the product in the market. Thus, the company decided to distribute free samples and collect responses about the product from the consumers. On analyisng the data received from the sampled consumers, the following observations were noted:

  1. The company charges low prices compared to their competitors in the market. This is done by the company to capture market share.
  2. The company should use impersonal forms of communication to reach more audiences.
  3. The company must focus on adopting a three-level channel of distribution.
  4. Concrete steps must be taken to monitor the image of the company in the eyes of the public.

Identify the correct set of intermediaries involved in a three-level channel of distribution.

Solution

✅ Correct Option: 3

Option 1 -> Manufacturer, Retailer and Consumer - This represents a one-level channel as it has only one intermediary (Retailer) between manufacturer and consumer.

Option 2 -> Manufacturer, Wholesaler and Retailer - This represents a two-level channel with two intermediaries (Wholesaler and Retailer) between manufacturer and consumer.

Option 3 -> Agent, Wholesaler and Retailer - This lists three intermediaries that operate between the manufacturer and consumer, forming a three-level distribution channel.

Option 4 -> Wholesaler, Retailer and Consumer - This represents a two-level channel as Consumer is the end-point, not an intermediary, leaving only two intermediaries (Wholesaler and Retailer).

Hence, Option 3: Agent, Wholesaler and Retailer -> A three-level channel of distribution is defined by the number of intermediaries between the manufacturer and the final consumer. This option correctly identifies all three intermediaries: Agent (who represents the manufacturer), Wholesaler (who buys in bulk), and Retailer (who sells to consumers), making it a complete three-level distribution channel -> correct

More from this set:

Question 47

SubQuestion No : 47

"The company must focus on adopting a three-level channel of distribution". Identify the marketing mix discussed here.

Question 48

"The company charges low prices compared to their competitors in the market. This is done by the company to capture market share." Identify the pricing objective adopted by the company in the aforesaid statement.

Question 49

"Concrete steps must be taken to monitor the image of the company in the eyes of the public". Identify the element of promotion mix highlighted in the aforesaid statement.

Question 50

"The company should use impersonal forms of communication to reach more audiences". Identify the element of promotion mix highlighted in the aforesaid statement.

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CUET Business Studies Past Year Questions (Topic-Wise)