Business Studies

Marketing

Medium

Match List-I with List-II

List-I List-II
(A) Brand Name (I) That part of a brand which can be recognised
(B) Brand Mark (II) brand that is given legal protection
(C) Brand (III) part of a brand, which can be spoken
(D) Trade Mark (IV) a name, term, sign, symbol, design or some combination of them

Choose the correct answer from the options given below:

List-I	List-II
(A) Brand Name	(I) That part of a brand which can be recognised
(B) Brand Mark	(II) brand that is given legal protection
(C) Brand	(III) part of a brand, which can be spoken
(D) Trade Mark	(IV) a name, term, sign, symbol, design or some combination of them

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (I), (B) - (III), (C) - (II), (D) - (IV)

(A) - (III), (B) - (I), (C) - (IV), (D) - (II)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

✅ Correct Option: 3

(A) Brand Name $\rightarrow$ (III) part of a brand, which can be spoken
Explanation: The brand name consists of vocalizable words, letters, or numbers that consumers can say out loud (e.g., Nike, Apple, Sony).
(B) Brand Mark $\rightarrow$ (I) That part of a brand which can be recognised
Explanation: A brand mark is a visual element—such as a symbol, design, unique coloring, or logo—that can be recognized by sight but cannot be spoken verbally (e.g., Nike's Swoosh or Apple's bitten apple logo).
(C) Brand $\rightarrow$ (IV) a name, term, sign, symbol, design or some combination of them
Explanation: This is the overarching definition of a brand. It encompasses all elements used together to identify a seller's products and differentiate them from competitors.
(D) Trade Mark $\rightarrow$ (II) brand that is given legal protection
Explanation: When a brand name or brand mark is registered with legal authorities, it becomes a trademark. This gives the firm exclusive legal rights to its use and protects it from imitation.

2025: 22 May Shift 2

The factors affecting the price decision does not include:

2024

Identify the element of marketing mix in the following statement: 'The taste, quality and packing are given utmost care.'

2022: 17 Aug Shift 1

Match List I with List II

List I	List II
A. Gathering and analysing market information	I. Sell the product in its 'generic name'
B. Branding	II. Persuading customer to purchase product
C. Promotion	III. Identify needs of customer
D. Transportation	IV. Movement of goods from one place to another

Choose the correct answer from the options given below:

2026: 29 May Shift 2

The term "market" refers to:

2026: 23 May Shift 2

"Marketing takes a day to learn. Unfortunately it takes time to master."

Who gave the above definition?

2025: 29 May Shift 2

"Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion". Which element of promotion mix is highlighted here?

Solution

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