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Consumer Grievance

Mrs. Maggie sent a jacket to a Clear and Clean Dry cleaners pvt. ltd. (A well reputed brand Name) in January 2022. The jacket was purchased at a price of Rs. 45,000. She had previously sent the jacket for dry cleaning by Shine Dry Cleaners and the jacket was cleaned well. However, she noticed that her jacket had white discoloration marks when she collected the jacket this time. On informing the dry cleaner, Mrs. Maggie received a letter confirming that discolouration indeed appeared after the jacket was dry-cleaned. She contacted the dry cleaner and its Public Relation Manager multiple times and requested for compensation for discoloured jacket but to no avail. Upon Consumer court's intervention, Shine Dry Cleaners agreed to compensate Rs. 25,000 to Mrs. Maggie for the discoloured jacket. Later, the Public relations department of the company issued a clarification regarding the above case.

Which of the following is not a part of role of Public Relations?

Solution

✅ Correct Option: 4

The role of public relations includes press relations, product publicity, corporate communication, lobbying and counselling the management. Helping in identifying customer needs is a function of marketing (marketing research), not a role of the public relations department. Hence option 4.

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