Which of the following is not a characteristic of a good brand name?

Option 1 -> Distinctive: A good brand name should be unique and stand out from competitors to be easily recognizable and memorable.

Option 2 -> Technical jargon: Using complex technical terms makes a brand name difficult to understand, pronounce, and remember for the average consumer.

Option 3 -> Short and Simple: A good brand name should be concise and easy to recall, spell, and communicate.

Option 4 -> Sufficiently versatile: A good brand name should be flexible enough to accommodate future product expansions and market changes.

Hence, Option 2: Technical jargon -> Technical jargon creates barriers to understanding and recall, making it inaccessible to general audiences. Good brand names should be simple, clear, and easy to understand rather than filled with complex technical terminology that alienates consumers -> correct