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Tara Ltd is contacting the prospective buyers through its salesmen, who are creating awareness about their new range of products in Cosmetics.

Identify the Element of Promotion Mix in this case.

Solution

✅ Correct Option: 3

Option 1: Public relations -> Involves building good relations with the company's various publics through favorable publicity and corporate image building.

Option 2: Sales Promotion -> Short-term incentives to encourage purchase or sales of a product/service, such as discounts, coupons, or contests.

Option 3: Personal Selling -> Direct interaction between sales representatives and customers to make sales and build customer relationships.

Option 4: Advertisement -> Any paid form of non-personal presentation and promotion of ideas, goods, or services through mass media.


Hence, Option 3: Personal Selling -> Involves face-to-face communication and direct interaction between the salesperson and potential customers, allowing for personalized presentations, immediate feedback, and relationship building -> correct

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