Match List-I with List-II | List-I | List-II | | --- | --- | | 'P's of marketing mix | Elements/Factors | | (A) Product mix | (I) Labelling | | (B) Promotion mix | (II) Public relations | | (C) Physical distribution mix | (III) Order processing | | (D) Price mix | (IV) The utility and demand | Choose the correct answer from the options given below:

Option 1 -> (A)-(I), (B)-(II), (C)-(III), (D)-(IV): Product mix includes labelling; Promotion mix includes public relations; Physical distribution involves order processing; Price mix relates to utility and demand. Option 2 -> (A)-(I), (B)-(III), (C)-(II), (D)-(IV): Incorrectly matches order processing with promotion mix and public relations with physical distribution. Option 3 -> (A)-(I), (B)-(II), (C)-(IV), (D)-(III): Incorrectly matches utility/demand with physical distribution and order processing with price mix. Option 4 -> (A)-(III), (B)-(IV), (C)-(I), (D)-(II): Completely mismatches all elements with wrong marketing mix categories. Hence, Option 1: (A)-(I), (B)-(II), (C)-(III), (D)-(IV) -> Product mix includes labelling as part of product packaging and identification; Promotion mix encompasses public relations as a key promotional tool; Physical distribution mix involves order processing for logistics management; Price mix is determined by utility and demand factors -> correct