Match List-I with List-II
List-I List-II 'P's of marketing mix Elements/Factors (A) Product mix (I) Labelling (B) Promotion mix (II) Public relations (C) Physical distribution mix (III) Order processing (D) Price mix (IV) The utility and demand
Choose the correct answer from the options given below:
Match List-I with List-II
| List-I | List-II |
|---|---|
| 'P's of marketing mix | Elements/Factors |
| (A) Product mix | (I) Labelling |
| (B) Promotion mix | (II) Public relations |
| (C) Physical distribution mix | (III) Order processing |
| (D) Price mix | (IV) The utility and demand |
Choose the correct answer from the options given below:
Solution
Option 1 -> (A)-(I), (B)-(II), (C)-(III), (D)-(IV): Product mix includes labelling; Promotion mix includes public relations; Physical distribution involves order processing; Price mix relates to utility and demand.
Option 2 -> (A)-(I), (B)-(III), (C)-(II), (D)-(IV): Incorrectly matches order processing with promotion mix and public relations with physical distribution.
Option 3 -> (A)-(I), (B)-(II), (C)-(IV), (D)-(III): Incorrectly matches utility/demand with physical distribution and order processing with price mix.
Option 4 -> (A)-(III), (B)-(IV), (C)-(I), (D)-(II): Completely mismatches all elements with wrong marketing mix categories.
Hence, Option 1: (A)-(I), (B)-(II), (C)-(III), (D)-(IV) -> Product mix includes labelling as part of product packaging and identification; Promotion mix encompasses public relations as a key promotional tool; Physical distribution mix involves order processing for logistics management; Price mix is determined by utility and demand factors -> correct
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