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Match List-I with List-II

List-I (Promotion mix)List-II (Description)
(A) Advertising(I) Oral presentation of message in the form of conversation with prospective customers
(B) Public relations(II) Protection of company's image
(C) Personal selling(III) Short term incentives to encourage buyers
(D) Sales Promotion(IV) Impersonal form of communication paid for by the sponsor

Choose the correct answer from the options given below:

Solution

✅ Correct Option: 3

Advertising is an impersonal form of communication paid for by an identified sponsor (IV). Public relations involve managing and protecting the company's image (II). Personal selling is oral presentation of a message in conversation with prospective customers (I). Sales promotion consists of short term incentives to encourage buyers (III). Hence (A)-(IV), (B)-(II), (C)-(I), (D)-(III).

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