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CUET Business Studies 2023 PYQs11 June Shift 3. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2023 11 June Shift 3

Marketing

past year questions, Business Studies, CUET Business Studies 2023 11 June Shift 3

Easy

Arrange the following marketing Management philosophies in a sequence based on their evolution over a period of time.

(A) Product Concept

(B) Production Concept

(C) Marketing Concept

(D) Selling Concept

(E) Societal Marketing Concept

Choose the correct answer from the options given below :

Solution

✅ Correct Option: 2

Evolution order of marketing philosophies: Production Concept (focus on availability) came first, then Product Concept (focus on quality), then Selling Concept (focus on aggressive selling), then Marketing Concept (focus on customer needs), and finally Societal Marketing Concept (focus on customer needs plus society's wellbeing). Hence the order is (B), (A), (D), (C), (E).

Related questions:

2026: 20 May Shift 1

"With the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features. The focus of business activity changed to bringing continuous improvement in the quality, incorporating new features, etc".

Identify the marketing philosophy highlighted in the above lines.

2026: 11 May Shift 1

Match the LIST-I with LIST-II

LIST-I (Element of Marketing Mix)LIST-II (Associated components)
A. PlaceI. Branding
B. PromotionII. Margins
C. ProductIII. Distribution
D. PriceIV. Personal Selling

Choose the correct answer from the options given below:

2025: 16 May Shift 1

What feature of the product aligns with its eco-friendly branding?

2025: 27 May Shift 2

Match List-I with List-II

List-IList-II
Four Ps of marketingExplanation
(A) Place(I) It includes activities that communicate the availability, features, merits, etc., of the products to the target customers and persuade them to buy them.
(B) Price(II) 'Anything of value' which is offered to the market for sale.
(C) Promotion(III) The amount of money customers have to pay to obtain the product.
(D) Product(IV) It includes activities that make the firm's products available to the target customers.

Choose the correct answer from the options given below:

2026: 12 May Shift 1

Monil has adopted the model of personal selling for her cosmetic company. The reason behind such decision could be:

(A) Minimum Wastage of Efforts

(B) Lasting Relationship with Clients

(C) Product Standardisation

(D) Role in Introduction Stage

Choose the correct answer from the options given below:

2026: 13 May Shift 2

Which of the following statement is incorrect about Advertising?

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CUET Business Studies Past Year Questions (Topic-Wise)