Business Studies

Marketing

Easy

Identify which of the following is not a benefit derived by the customer on purchase of a product or a service.

Psychological benefits

Functional benefits

Social benefits

Marketing benefits

✅ Correct Option: 4

A customer derives functional benefits (utility of the product), psychological benefits (prestige, satisfaction) and social benefits (acceptance, esteem in a group) from a product or service. Marketing benefits is not a category of benefit derived by the customer; marketing is the process through which the product reaches the customer.

2025: 29 May Shift 2

What is the main advantage of using personal selling in EcoTech's promotional strategy?

2025: 15 May Shift 2

Identify the Element of Promotion Mix in this case.

2025: 13 May Shift 1

What type of packaging does Aroma Coffee House use?

2022: 16 July Shift 2

The process of giving a name or a sign or a symbol to a product is a part of which element of marketing mix?

2026: 31 May Shift 1

The following points highlight the functions of the labelling.

A. Product protection

B. Helps in the promotion of products

C. Grading of products

D. Identification of the product or brand

Choose the correct answer from the options given below:

2025: 16 May Shift 1

What promotional strategy was used at retail outlets?

Identify which of the following is not a benefit derived by the customer on purchase of a product or a service.

Solution

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