"With the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features. The focus of business activity changed to bringing continuous improvement in the quality, incorporating new features, etc". Identify the marketing philosophy highlighted in the above lines.

Question

Option 1: Production Concept

Option 2: Product Concept

Option 3: Selling Concept

Option 4: Marketing Concept

AfterBoards · Accepted Answer

The answer is 'Product Concept'. View full solution:

CUET Business Studies 2026 20th May Shift 1 PYQs

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