CUET Business Studies 2026 Slot 12 Past Year Paper with Solutions

Q1:

Business Studies

>

Planning

Easy

_______ are specific statements that inform what is to be done. They do not allow for any flexibility or discretion.

Strategy

Rules

Policies

Methods

Correct Answer

Option 2

Correct Answer

Explanation

Q2:

Business Studies

>

Marketing

Easy

_______ include activities that communicate availability, features, merits, etc., of the products to the target customers and persuade them to buy it.

Product

Promotion

Place

Price

Correct Answer

Option 2

Correct Answer

Explanation

Q3:

Business Studies

>

Organising

Easy

Select why an organisation would choose to be Decentralised?

It develops managerial talent for future.

It lowers the morale and confidence amongst the subordinates

It delays decision-making.

It puts pressure on the top management.

Correct Answer

Option 1

Correct Answer

Explanation

Q4:

Business Studies

>

Directing

Easy

Match List-I with List-II

List-I	List-II
Organisational example	Needs
(A) Autonomy	(I) Affiliation needs
(B) Acceptance	(II) Esteem needs
(C) Pension Plan	(III) Safety needs
(D) Sleep	(IV) Basic physiological needs

Choose the correct answer from the options given below:

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (III), (B) - (I), (C) - (II), (D) - (IV)

(A) - (II), (B) - (I), (C) - (III), (D) - (IV)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 3

Correct Answer

Explanation

Q5:

Business Studies

>

Financial Markets

Easy

Which of the following is NOT true about "Primary Market"?

It is also known as New Issue market

Both buying and selling of securities can take place.

Securities are sold by the company to the investors directly.

There is no fixed geographical location of Primary Makret.

Correct Answer

Option 2

Correct Answer

Explanation

Q6:

Business Studies

>

Financial Markets

Medium

Which of the following is NOT a Regulatory Function of SEBI?

Registration of brokers and sub-brokers.

Controlling insider trading and imposing penalties.

Registration of Collective investment schemes and Mutual Funds.

Levying fee or other charges for carrying out the purposes of the Act.

Correct Answer

Option 2

Correct Answer

Explanation

Q7:

Business Studies

>

Nature & Significance

Easy

Choose the incorrect statement from the following:

Efficiency involves cost-benefit analysis.

If by using less resources, more benefits are derived, then efficiency increases.

If for the same benefit or outputs, fewer resources are used, then efficiency increases.

If for the same benefits, fewer resources are used but more costs are incurred then efficiency increases.

Correct Answer

Option 4

Correct Answer

Explanation

Q8:

Business Studies

>

Staffing

Easy

Shifting an employee to a higher position, carrying higher responsibilities, facilities, status and pay. Identify the concept:

Transfer

Reference

Promotion

Direct Recruitment

Correct Answer

Option 3

Correct Answer

Explanation

Q9:

Business Studies

>

Organising

Easy

Formal organisation offers many advantages. One of the important one is:

It is difficult to fix responsibility.

There is ambiguity in the role that each member has to play.

It is difficult to understand all human relationships in an enterprise as it places more emphasis on structure and work

It provides stability to the organisation.

Correct Answer

Option 4

Correct Answer

Explanation

Q10:

Business Studies

>

Staffing

Easy

_______ has been described as the managerial function of filling and keeping filled the positions in the organisation structure.

Organising

Directing

Coordinating

Staffing

Correct Answer

Option 4

Correct Answer

Explanation

Q11:

Business Studies

>

Financial Markets

Medium

Which of the following are the objectives of the Securities and Exchange Board of India?

(A) To establish a nationwide trading facility for all types of securties.

(B) To regulate stock exchanges and the securities industry.

(C) To protect the rights and interests of investors

(D) To prevent trading malpractices

Choose the correct answer from the options given below:

(A), (B) and (D) only

(A), (B) and (C) only

(A), (B), (C) and (D)

(B), (C) and (D) only

Correct Answer

Option 4

Correct Answer

Explanation

Q12:

Business Studies

>

Directing

Easy

Noise means some obstruction or hindrance to communication. Some examples of noise are:

(A) A good telephone connection.

(B) An attentive receiver.

(C) Ambiguous symbols

(D) Faulty decoding

Choose the correct answer from the options given below:

(B) and (D) only

(B), (C) and (D) only

(A), (B), (C) and (D)

(C) and (D) only

Correct Answer

Option 4

Correct Answer

Explanation

Q13:

Business Studies

>

Directing

Easy

Which among the following is not a non-financial incentive?

Rewards, recognition and prestige of job.

Provident fund, pension, and gratuity.

Individual autonomy, consideration to employees, and risk tasking.

Skill development programmes and sound promotion policy in the organisation.

Correct Answer

Option 2

Correct Answer

Explanation

Q14:

Business Studies

>

Staffing

Easy

_______ is introducing the selected employee to other employees and familiarising him with the rules and policies of the organisation.

Selection

Orientation

Training

Education

Correct Answer

Option 2

Correct Answer

Explanation

Q15:

Business Studies

>

Principles of Management

Easy

There is one head 'A' who has two lines of authority under her/ him. One line consists of B-C-D-E-F. Another line of authority under 'A' is L-M-N-O-P. If 'E' has to communicate with 'O' who is at the same level of authority then she/he has to traverse the route E-D-C-B-A-L-M-N-O. This is due to the principle of _______.

Order

Scalar Chain

Equity

Unity of Direction

Correct Answer

Option 2

Correct Answer

Explanation

Q16:

Business Studies

>

Marketing

Medium

Equipments like Hand Tools, Personal Computer, Fax Machines, etc. are :

Capital items

Material and parts

Supplies and Business Services

Perishable items

Correct Answer

Option 1

Correct Answer

Explanation

Q17:

Business Studies

>

Financial Markets

Medium

What is a "Trade Confirmation slip"?

Issued to the investor at the time of placing an order by the broker

Issued to the Investor when shares are bought or sold at the mentioned price

Issued to investors after the trade has been executed.

Issued to the investor when shares are delivered or cash is paid by him/her

Correct Answer

Option 2,3

Correct Answer

Explanation

Q18:

Business Studies

>

Planning

Easy

Arrange the following steps of planning process in a logical sequence:

(A) The best plan has to be adopted and implemented.

(B) The manager is required to make certain assumptions about the future.

(C) Monitoring the plans is equally important to ensure that objectives are achieved.

(D) Objectives may be set for the entire organisation and each department or units within the organisation.

Choose the correct answer from the options given below:

(A), (B), (C), (D)

(D), (B), (C), (A)

(D), (B), (A), (C)

(C), (B), (D), (A)

Correct Answer

Option 3

Correct Answer

Explanation

Q19:

Business Studies

>

Controlling

Medium

Controlling is a backward-looking function. Which of the following statements are correct considering the statement?

(A) Controlling is like a postmortem of past activities.

(B) Controlling helps in efficient use of resources.

(C) Controlling creates an atmosphere of order and discipline in the organisation.

(D) Controlling is prescriptive activity.

Choose the correct answer from the options given below:

(B) and (C) only

(A) and (B) only

(A) only

(B) and (D) only

Correct Answer

Option 3

Correct Answer

Explanation

Q20:

Business Studies

>

Organising

Medium

Match List-I with List-II

List-I	List-II
Description	Concepts related to Organising
(A) Behavior is directed by rules.	(I) Informal Organisation
(B) It is everything that goes to reduce the importance of a subordinate's role.	(II) Formal Organisation
(C) Leaders may or may not be managers.	(III) Functional Structure
(D) It leads to occupational specialization.	(IV) Centralisation

Choose the correct answer from the options given below:

(A) - (II), (B) - (I), (C) - (III), (D) - (IV)

(A) - (I), (B) - (III), (C) - (II), (D) - (IV)

(A) - (II), (B) - (IV), (C) - (I), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 3

Correct Answer

Explanation

Q21:

Business Studies

>

Consumer Protection

Easy

"Jago Grahak Jago" is a multimedia awareness campaign undertaken by:

The Department of Consumer Affairs, GOI

The Directorate of Consumer Affairs, GOI

The Department of Customer Affairs, GOI

The Department of Customer Protection, GOI

Correct Answer

Option 1

Correct Answer

Explanation

Q22:

Business Studies

>

Nature & Significance

Easy

Management can be said to be an Art because:

Management has its own theory and principles that have developed over a period of time, but it also draws on other disciplines such as Economics, Sociology, Psychology and Mathematics.

Management principles have universal validity and application.

Its principles are based on a cause and effect relationship.

A successful manager practices the art of management in the day-to-day job of managing an enterprise based on study, observation and experience.

Correct Answer

Option 4

Correct Answer

Explanation

Q23:

Business Studies

>

Business Environment

Easy

People are consuming more and more fast food nowadays. Which dimension of the business environment is addressed here?

Economic

Social

Technological

Political

Correct Answer

Option 2

Correct Answer

Explanation

Q24:

Business Studies

>

Financial Markets

Easy

Which of the following is NOT related to Depository Services?

It is just like a bank where securities are kept

Depository participants serve as an intermediary between the investor and the Depository

It is a technology-driven electronic storage system.

There is only one Depository in India called National Securities Depositories Limited (NSDL).

Correct Answer

Option 4

Correct Answer

Explanation

Q25:

Business Studies

>

Directing

Easy

Directing is a managerial process which takes place throughout the life of an organisation. Which statement highlights the characteristic of Directing?

While other functions prepare a setting for action, directing initiates action in the organisation

Directing takes place only at the top level.

Directing is important only in the initial phase of the life of the organisation.

A Manager has to perform this function in isolation while discharging his duties in the organisation.

Correct Answer

Option 1

Correct Answer

Explanation

Q26:

Business Studies

>

Principles of Management

Easy

Match List-I with List-II

List-I	List-II
Principles of Management	Explanation
(A) Remuneration of Employees	(I) An organisation should build safeguards against abuse of managerial power
(B) Unity of Direction	(II) The overall pay and compensation should be fair to both employees and the organisation
(C) Authority and Responsibility	(III) Specialisation is the most efficient way to use human effort.
(D) Division of Work	(IV) One Head, One Plan

Choose the correct answer from the options given below:

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (II), (B) - (III), (C) - (I), (D) - (IV)

(A) - (II), (B) - (IV), (C) - (I), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 3

Correct Answer

Explanation

Q27:

Business Studies

>

Directing

Easy

Raman is very hungry since he did not have breakfast in the morning. By 1.00 pm, he became restless and started walking on the road in search of a hotel for snacks or meals. After walking for 2 kms, he could find a hotel where roti and dal was available for ₹15. Since he had only ₹15 in his pocket, he paid ₹10 and had a satisfying meal. After taking a meal, he felt that he had regained energy. Arrange the following as per motivation process followed by Raman in the satisfaction of his needs.

(A) Unsatisfied need

(B) Search behavior

(C) Reduction of Tension

(D) Tension

Choose the correct answer from the options given below:

(A), (B), (C), (D)

(A), (D), (C), (B)

(A), (D), (B), (C)

(D), (B), (C), (A)

Correct Answer

Option 3

Correct Answer

Explanation

Q28:

Business Studies

>

Business Environment

Medium

Which of the following statements does not represent the importance of the business environment?

It helps the firm to identify external environmental trends and changes that will hinder a firm's performance.

It helps in improving organisational structure.

It helps in tapping useful resources like finance, machines, raw materials, power and water, labour, etc.

It helps in coping with rapid changes.

Correct Answer

Option 2

Correct Answer

Explanation

Q29:

Business Studies

>

Consumer Protection

Medium

If the redressal agencies are satisfied about defect in goods or deficiency in services or any unfair trade practice or claim for compensation for product liability action, it can not issue an order:

To replace the defective product with a new one.

To carry out comparative testing of consumer products in accredited laboratories to test relative qualities of competing brands

To withdraw the hazardous goods from sale.

To compensate for any loss or injury suffered by consumer under product liability action.

Correct Answer

Option 2

Correct Answer

Explanation

Q30:

Business Studies

>

Organising

Easy

Arrange following steps in the process of organising in the correct sequence:

(A) Activities which are similar in nature are grouped together.

(B) Defining the work of different job positions and accordingly allocating work to various employees.

(C) Identifying and dividing the work that has to be done in accordance with previously determined plans.

(D) Establishing clear relationships that help to create a hierarchal structure.

Choose the correct answer from the options given below:

(C), (A), (B), (D)

(A), (B), (C), (D)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer

Option 1

Correct Answer

Explanation

Q31:

Business Studies

>

Organising

Easy

The following point does not highlight the crucial role that organising plays in any business enterprise:

It stimulates creativity amongst the managers.

This reduces the workload as well as enhances productivity.

It creates ambiguity in transfer of information and instructions.

It allows a business enterprise to accommodate changes in the business environment.

Correct Answer

Option 3

Correct Answer

Explanation

Q32:

Business Studies

>

Consumer Protection

Easy

Which of the following is not a Right of a Consumer?

Freedom to access a variety of products at competitive prices.

To get relief against unfair trade practice or restrictive trade practices or unscrupulous exploitation.

To have complete information about the product he intends to buy including its ingredients, date of manufacture, price, quantity, directions for use, etc.

To read labels carefully so as to have information about prices, net weight, manufacturing and expiry dates, etc.

Correct Answer

Option 4

Correct Answer

Explanation

Q33:

Business Studies

>

Planning

Easy

What are the main points of importance of planning ?

(A) It provides benefits of specialisation.

(B) It helps in obtaining competent personnel.

(C) It promotes innovative ideas.

(D) It establishes standards for controlling.

Choose the correct answer from the options given below:

(C), (B) and (D) only

(A), (B) and (D) only

(B) and (D) only

(C) and (D) only

Correct Answer

Option 4

Correct Answer

Explanation

Q34:

Business Studies

>

Business Finance

Easy

The primary aim of Financial Management is to maximise _______.

Organisations' Profit

Initial Price of Shares

Shareholders' Wealth

Employees' Salary

Correct Answer

Option 3

Correct Answer

Explanation

Q35:

Business Studies

>

Staffing

Medium

Match List-I with List-II

List-I	List-II
Meaning of Employment Tests	Employment Test
(A) Measures the existing skills of the individual.	(I) Aptitude test
(B) Indicator of a person's learning ability.	(II) Trade test
(C) Measures an individual's potential for learning new skills.	(III) Intelligence test
(D) Tests the pattern of involvement of a person.	(IV) Interest test

Choose the correct answer from the options given below:

(A) - (III), (B) - (I), (C) - (II), (D) - (IV)

(A) - (II), (B) - (III), (C) - (I), (D) - (IV)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 2

Correct Answer

Explanation

Q36:

Business Studies

>

Principles of Management

Easy

A Purchase Manager at top level in a reputed corporate, Mr. Saxena holds the responsibility for ordering office furniture for the firm. While deciding on the supplier for the Financial year 2025-26, he gave the order to his cousin at a higher price per unit instead of the firm's usual supplier who was willing to lower the rates for the order. Which Principles of Management were violated by Mr. Saxena?

(A) Esprit De Corps

(B) Initiative

(C) Centralization and Decentralization

(D) Subordination of Individual Interest to General Interest

Choose the correct answer from the options given below:

(A) and (D) only

(B) and (D) only

(C) only

(D) only

Correct Answer

Option 4

Correct Answer

Explanation

Q37:

Business Studies

>

Nature & Significance

Easy

"Management not only involves dealing with employees as individuals with diverse needs and behavior, but also means dealing with individuals as a group of people."

Which dimension of management is highlighted in the statement?

Management of Work

Management of People

Management of Operations

Management of profits

Correct Answer

Option 2

Correct Answer

Explanation

Q38:

Business Studies

>

Staffing

Easy

Arrange the important steps in the process of selection in a correct sequence:

(A) Preliminary interviews help reject misfits for reasons, which did not appear in the application forms.

(B) The role of the interviewer is to seek information and that of the interviewee is to provide the same.

(C) Job offer is made through a letter of appointment/confirm his acceptance.

(D) The candidate is required to undergo a medical fitness test.

Choose the correct answer from the options given below:

(A), (B), (C), (D)

(A), (B), (D), (C)

(B), (A), (D), (C)

(C), (B), (D), (A)

Correct Answer

Option 2

Correct Answer

Explanation

Q39:

Business Studies

>

Directing

Easy

Match List-I with List-II

List-I	List-II
Principles of Directing	Description of Principles
(A) Maximum individual contribution	(I) Directing should convey clear instructions to create total understanding to subordinates.
(B) Harmony of objectives	(II) Every individual in the organisation must be helped to contribute to his maximum potential for achievement of organisational objectives.
(C) Unity of Command	(III) An employee may expect attractive salary and monetary benefits to fulfill his personal needs while the organisation may expect employees to improve productivity to achieve expected profits.
(D) Managerial communication	(IV) A person in the organisation should receive instructions from one superior only.

Choose the correct answer from the options given below:

(A) - (I), (B) - (II), (C) - (III), (D) - (IV)

(A) - (II), (B) - (III), (C) - (IV), (D) - (I)

(A) - (II), (B) - (I), (C) - (IV), (D) - (III)

(A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Correct Answer

Option 2

Correct Answer

Explanation

Q40:

Business Studies

>

Controlling

Easy

Arrange the following steps of controlling process in correct sequence.

(A). Measurement of actual performance

(B). Analysing deviations

(C). Setting performance standards

(D). Taking corrective action

(E). Comparison of actual performance with standards

Choose the correct answer from the options given below:

(A), (B), (C), (D), (E)

(A), (E), (D), (B), (C)

(C), (A), (E), (B), (D)

(C), (B), (D), (A), (E)

Correct Answer

Option 3

Correct Answer

Explanation

Q41:

Business Studies

>

Business Finance

Easy

Hind Beverages

Hind Beverages Inc., the leading soft drink and drinking water company in the private sector, has acquired Himalayan Water Co., in a deal worth $8.6 billion in 2007 to further expand its market share. A financial decision of this magnitude has significant implicitness for both Hind Beverages Inc and Himalayan Water as well as their employees and shareholders.

Hind Beverages Inc. raised a debt of over $8 billion to finance the transaction. This financing decision affected the capital structure of the acquirer.

What will be the net effect on the acquirer company's capital structure after the acquisition?

Financial risk will increase

Financial risk will decrease

Operating risk will increase

Operating risk will decrease

Correct Answer

Option 1

Correct Answer

Explanation

Q42:

Business Studies

>

Business Finance

Easy

Hind Beverages

Hind Beverages Inc., the leading soft drink and drinking water company in the private sector, has acquired Himalayan Water Co., in a deal worth $8.6 billion in 2007 to further expand its market share. A financial decision of this magnitude has significant implicitness for both Hind Beverages Inc and Himalayan Water as well as their employees and shareholders.

Hind Beverages Inc. raised a debt of over $8 billion to finance the transaction. This financing decision affected the capital structure of the acquirer.

What may be the reason behind the acquisition of Himalayan Water Co. by Hind Beverages Inc.?

Control over shareholders of Himalayan Water Co.

Revenge on a rival company

Expansion of business

Maximising profit only

Correct Answer

Option 3

Correct Answer

Explanation

Q43:

Business Studies

>

Business Finance

Easy

Hind Beverages

Hind Beverages Inc., the leading soft drink and drinking water company in the private sector, has acquired Himalayan Water Co., in a deal worth $8.6 billion in 2007 to further expand its market share. A financial decision of this magnitude has significant implicitness for both Hind Beverages Inc and Himalayan Water as well as their employees and shareholders.

Hind Beverages Inc. raised a debt of over $8 billion to finance the transaction. This financing decision affected the capital structure of the acquirer.

Identify the source of debt that a company might have used to raise $8 billion to finance the transaction.

Equity Shares

Debentures

Preference Shares

Retained Earnings

Correct Answer

Option 2

Correct Answer

Explanation

Q44:

Business Studies

>

Business Finance

Medium

Hind Beverages

Hind Beverages Inc., the leading soft drink and drinking water company in the private sector, has acquired Himalayan Water Co., in a deal worth $8.6 billion in 2007 to further expand its market share. A financial decision of this magnitude has significant implicitness for both Hind Beverages Inc and Himalayan Water as well as their employees and shareholders.

Hind Beverages Inc. raised a debt of over $8 billion to finance the transaction. This financing decision affected the capital structure of the acquirer.

Why might a company prefer debt over equity for financing?

Debt financing does not affect earnings per share.

Debt financing is safe

No obligation of payment in case of liquidation

Retain Control over business

Correct Answer

Option 4

Correct Answer

Explanation

Q45:

Business Studies

>

Business Finance

Easy

Hind Beverages

Hind Beverages Inc., the leading soft drink and drinking water company in the private sector, has acquired Himalayan Water Co., in a deal worth $8.6 billion in 2007 to further expand its market share. A financial decision of this magnitude has significant implicitness for both Hind Beverages Inc and Himalayan Water as well as their employees and shareholders.

Hind Beverages Inc. raised a debt of over $8 billion to finance the transaction. This financing decision affected the capital structure of the acquirer.

Which of the following statements is NOT correct about capital structure?

Capital structure can be measured by debt-equity ratio.

Capital structure reflects the mix of debt and equity

A higher proportion of debt is always desired

The capital structure of a company affects both profitability and financial risk.

Correct Answer

Option 3

Correct Answer

Explanation

Q46:

Business Studies

>

Marketing

Medium

Business Idea

Jaya, Pooja and Manvi are school friends running their own successful businesses separately. They regularly meet and discuss their business ideas and exchange notes on production, customer satisfaction, product designing, product pricing, marketing efforts, selling techniques and social concerns etc. In one of such meetings, Jaya drew the attention of Pooja and Manvi towards exploitation of consumers. She said that most of the sellers were exploiting the consumers in various ways and were not paying attention to the social, ethical and ecological aspects of marketing, whereas she understood the importance of these factors and was trying to implement so. Pooja said that they were under pressure to satisfy the customer but stated that the customers would not buy, or not buy enough unless they are adequately convinced and motivated to do so. Manvi emphasized on the importance of keeping consumer's needs in mind and said that it was their duty to keep the customer satisfied and to take decisions from the point of view of consumers. She believes that someone who fails to identify customer preferences fails to satisfy the customer, cannot run their business with success in the long run.

Which of the following is a feature of the philosophy which Jaya applied in her business?

It uses aggressive selling and promotional efforts to make customers buy their product.

Its objective is to earn profit through customer satisfaction.

It takes care of the short term well-being of the customer as well as society.

It uses integrated marketing as a means to achieve the objectives.

Correct Answer

Option 4

Correct Answer

Explanation

Q47:

Business Studies

>

Marketing

Easy

Business Idea

Jaya, Pooja and Manvi are school friends running their own successful businesses separately. They regularly meet and discuss their business ideas and exchange notes on production, customer satisfaction, product designing, product pricing, marketing efforts, selling techniques and social concerns etc. In one of such meetings, Jaya drew the attention of Pooja and Manvi towards exploitation of consumers. She said that most of the sellers were exploiting the consumers in various ways and were not paying attention to the social, ethical and ecological aspects of marketing, whereas she understood the importance of these factors and was trying to implement so. Pooja said that they were under pressure to satisfy the customer but stated that the customers would not buy, or not buy enough unless they are adequately convinced and motivated to do so. Manvi emphasized on the importance of keeping consumer's needs in mind and said that it was their duty to keep the customer satisfied and to take decisions from the point of view of consumers. She believes that someone who fails to identify customer preferences fails to satisfy the customer, cannot run their business with success in the long run.

Identify which of the following thoughts were advocated by Pooja for her business?

Product concept

Production concept

Selling concept

Marketing concept

Correct Answer

Option 3

Correct Answer

Explanation

Q48:

Business Studies

>

Marketing

Easy

Business Idea

Jaya, Pooja and Manvi are school friends running their own successful businesses separately. They regularly meet and discuss their business ideas and exchange notes on production, customer satisfaction, product designing, product pricing, marketing efforts, selling techniques and social concerns etc. In one of such meetings, Jaya drew the attention of Pooja and Manvi towards exploitation of consumers. She said that most of the sellers were exploiting the consumers in various ways and were not paying attention to the social, ethical and ecological aspects of marketing, whereas she understood the importance of these factors and was trying to implement so. Pooja said that they were under pressure to satisfy the customer but stated that the customers would not buy, or not buy enough unless they are adequately convinced and motivated to do so. Manvi emphasized on the importance of keeping consumer's needs in mind and said that it was their duty to keep the customer satisfied and to take decisions from the point of view of consumers. She believes that someone who fails to identify customer preferences fails to satisfy the customer, cannot run their business with success in the long run.

Identify which of the following philosophy is advocated by Manvi for her business?

Selling concept

Societal Marketing concept

Production concept

Marketing concept

Correct Answer

Option 4

Correct Answer

Explanation

Q49:

Business Studies

>

Marketing

Easy

Business Idea

Jaya, Pooja and Manvi are school friends running their own successful businesses separately. They regularly meet and discuss their business ideas and exchange notes on production, customer satisfaction, product designing, product pricing, marketing efforts, selling techniques and social concerns etc. In one of such meetings, Jaya drew the attention of Pooja and Manvi towards exploitation of consumers. She said that most of the sellers were exploiting the consumers in various ways and were not paying attention to the social, ethical and ecological aspects of marketing, whereas she understood the importance of these factors and was trying to implement so. Pooja said that they were under pressure to satisfy the customer but stated that the customers would not buy, or not buy enough unless they are adequately convinced and motivated to do so. Manvi emphasized on the importance of keeping consumer's needs in mind and said that it was their duty to keep the customer satisfied and to take decisions from the point of view of consumers. She believes that someone who fails to identify customer preferences fails to satisfy the customer, cannot run their business with success in the long run.

Identify which type of philosophy was advocated by Jaya for her business?

Selling concept

Product concept

Societal marketing concept

Production concept

Correct Answer

Option 3

Correct Answer

Explanation

Q50:

Business Studies

>

Marketing

Medium

Business Idea

Jaya, Pooja and Manvi are school friends running their own successful businesses separately. They regularly meet and discuss their business ideas and exchange notes on production, customer satisfaction, product designing, product pricing, marketing efforts, selling techniques and social concerns etc. In one of such meetings, Jaya drew the attention of Pooja and Manvi towards exploitation of consumers. She said that most of the sellers were exploiting the consumers in various ways and were not paying attention to the social, ethical and ecological aspects of marketing, whereas she understood the importance of these factors and was trying to implement so. Pooja said that they were under pressure to satisfy the customer but stated that the customers would not buy, or not buy enough unless they are adequately convinced and motivated to do so. Manvi emphasized on the importance of keeping consumer's needs in mind and said that it was their duty to keep the customer satisfied and to take decisions from the point of view of consumers. She believes that someone who fails to identify customer preferences fails to satisfy the customer, cannot run their business with success in the long run.

Which of the following is not the difference between the philosophy advocated by Pooja and Manvi?

Pooja's philosophy's main motive is sales, whereas Manvi's philosophy's main motive is customer satisfaction.

In Pooja's philosophy cost determines the price, whereas in Manvi's philosophy customers determine the price.

Pooja's philosophy is production oriented, whereas Manvi's philosophy is market oriented.

Pooja's philosophy emphasizes on sellers' needs, whereas Manvi's philosophy emphasizes on buyers' needs.

Correct Answer

Option 2,3

Correct Answer

Explanation

CUET Business Studies 2026 PYQs29 May Shift 1. Free, no login required.

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CUET Business Studies 2026 29 May Shift 1 Past Year Question Paper

CUET Business Studies Past Year Questions (Topic-Wise)