Packaging has acquired great significance in the marketing of goods and services, because of following reasons:
(A) Because of the increasing standards of living in the country.
(B) Because the self-service retail outlets are becoming very popular.
(C) Because it helps in creating product differentiation.
(D) Because it describes the product and specifies its contents.
Choose the correct answer from the options given below:
Packaging has acquired great significance in the marketing of goods and services, because of following reasons:
(A) Because of the increasing standards of living in the country.
(B) Because the self-service retail outlets are becoming very popular.
(C) Because it helps in creating product differentiation.
(D) Because it describes the product and specifies its contents.
Choose the correct answer from the options given below:
Solution
Packaging has gained significance due to rising standards of living and health (A), the popularity of self-service retail outlets where the package acts as a silent salesman (B), and its role in creating product differentiation (C). Statement D, describing the product and specifying its contents, is a function of labelling rather than a reason for packaging's growing significance. Hence A, B and C.
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