Marketing management generally is related to creation of demand. However, in certain situations, the manager has to restrict the demand. The job of Marketing Managers, in these situations would be to find ways to reduce the demand temporarily by reducing the expenditure on promotion or increasing the prices. This concept of demand being more than what the company can or want to handle is called ______
Marketing management generally is related to creation of demand. However, in certain situations, the manager has to restrict the demand. The job of Marketing Managers, in these situations would be to find ways to reduce the demand temporarily by reducing the expenditure on promotion or increasing the prices. This concept of demand being more than what the company can or want to handle is called ______
Solution
When demand exceeds what the company can or wants to handle, it is called overfull demand. Here the marketer practices demarketing, temporarily reducing demand by cutting promotion expenditure or raising prices, exactly as described in the question. Irregular and seasonal demand involve timing fluctuations, while negative demand means customers dislike the product.
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