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CUET Business Studies 2022 PYQs16 July Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2022 16 July Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2022 16 July Shift 2

Easy

The process of giving a name or a sign or a symbol to a product is a part of which element of marketing mix?

Solution

✅ Correct Option: 1

Giving a name, sign, or symbol to a product is branding, which identifies the product and distinguishes it from competitors. Branding is a part of the product mix along with labelling, packaging, and quality. Price, place (distribution), and promotion are the other elements of the marketing mix.

Related questions:

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(A) Pricing

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Choose the correct answer from the options given below :

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The deliberate action of an enterprise to enhance and protect its image in society is known as:

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CUET Business Studies Past Year Questions (Topic-Wise)