CUET Business Studies 2025 13 May Shift 1 PYQs

A brand or part of a brand which is given legal protection is known as:

"Eco Tech has garnered attention from environmental organizations and media outlets due to their focus on eco-friendly products, resulting in positive press coverage and word-of-mouth promotion". Which element of promotion mix is highlighted here?

"EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers". Identify the promotion mix highlighted in the aforesaid statement.