PJ enterprises decided to launch a new range of washing machine with inbuilt water softener which can be used effectively in the areas where the water is hard. Instead of marketing the product by generic name, the company has decided to call it 'easy wash'. Identify the marketing function highlighted above.

Question

Option 1: Branding

Option 2: Labelling

Option 3: Pricing

Option 4: Packaging

AfterBoards · Accepted Answer

The answer is 'Branding'. View full solution:

List I	List II
A. Gathering and analysing market information	I. Sell the product in its 'generic name'
B. Branding	II. Persuading customer to purchase product
C. Promotion	III. Identify needs of customer
D. Transportation	IV. Movement of goods from one place to another

CUET Business Studies 2022 20 Aug Shift 1 PYQs

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