PJ enterprises decided to launch a new range of washing machine with inbuilt water softener which can be used effectively in the areas where the water is hard. Instead of marketing the product by generic name, the company has decided to call it 'easy wash'. Identify the marketing function highlighted above.
PJ enterprises decided to launch a new range of washing machine with inbuilt water softener which can be used effectively in the areas where the water is hard. Instead of marketing the product by generic name, the company has decided to call it 'easy wash'. Identify the marketing function highlighted above.
Solution
✅ Correct Option: 1
Branding is the process of giving a name, sign, or symbol to a product to differentiate it from generic products. By giving the washing machine a specific name 'easy wash' instead of using a generic name, PJ enterprises is performing the marketing function of branding.
Related questions:
2026: 21 May Shift 2
2026: 29 May Shift 1
2026: 13 May Shift 1
2025: 31 May Shift 1