The marketing manager of Aricure Ltd. offers short-term incentives to encourage buyers to make immediate purchases.
Which element of promotion mix is he referring to?
The marketing manager of Aricure Ltd. offers short-term incentives to encourage buyers to make immediate purchases.
Which element of promotion mix is he referring to?
Solution
Option 1 -> Public Relations focuses on building and maintaining a positive corporate image and good relationships with stakeholders, not on offering short-term incentives for immediate purchases.
Option 2 -> Sales Promotion involves providing short-term incentives (like discounts, coupons, contests, samples) specifically designed to stimulate immediate customer purchases and quick sales.
Option 3 -> Advertising is a paid form of non-personal mass communication aimed at creating brand awareness and building long-term customer interest, not immediate purchase incentives.
Option 4 -> Personal Selling involves direct face-to-face interaction between salespeople and customers to build relationships and make sales, rather than offering short-term promotional incentives.
Hence, Option 2: Sales Promotion -> Sales promotion is specifically defined as short-term incentives designed to encourage immediate purchases or sales of products/services. These include tools like discounts, coupons, rebates, free samples, and limited-time offers that create urgency for buyers to act quickly. This perfectly matches what the marketing manager is implementing. -> correct
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2022: 17 Aug Shift 1