Business Studies

Marketing

Easy

'The product', an element of marketing mix doesn't include:

Pricing

Packaging

Labelling

Branding

✅ Correct Option: 1

The product element of the marketing mix covers decisions relating to the product itself, such as branding, packaging and labelling. Pricing is a separate element (Price) of the marketing mix, dealing with the value charged for the product, and hence is not part of the product mix.

2026: 29 May Shift 2

The classification of products as per 'shopping efforts involved' doesn't include:

2026: 31 May Shift 1

Mr Vinod published a book for MBA aspirants on Management. He wants to fix its price. Which of the following factors would he ignore in deciding the price of his book?

2022: 6 Oct Shift 1

That part of a brand which can be recognised but cannot be utterable is called _____.

2026: 20 May Shift 1

Though advertising is one of the most frequently used medium of promotion of goods and services, it attracts lot of criticism. Identify various criticisms of Advertising:

(A) Undermines Social Values

(B) Encourages Sale of Inferior Products

(D) Flexible Tool

Choose the correct answer from the options given below:

2025: 13 May Shift 2

The process of giving a name or a sign or a symbol etc., to a product is called:

2022: 15 July Shift 2

A brand or part of a brand that is given legal protection against its use by other firms. Identify the term of branding highlighted in the above statement.

'The product', an element of marketing mix doesn't include:

Solution

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