Which of the following statement is not correct for Public Relations?

Option 1 -> Public relations does manage relationships between organizations and their various publics on a continuous, regular basis. This is a core function of PR.

Option 2 -> This describes marketing functions, not public relations. Identifying customer needs and wants and satisfying them is the primary role of marketing, not PR.

Option 3 -> PR involves various programs and campaigns to build and promote the company's image and reputation among stakeholders.

Option 4 -> PR works to prevent and manage negative publicity through proactive communication and crisis management strategies.

Hence, Option 2 -> This statement describes the function of marketing (identifying and satisfying customer needs/wants) rather than public relations. PR focuses on managing reputation, building relationships with various publics, and strategic communication - not on identifying and fulfilling customer needs, which is marketing's domain -> correct