CUET Business Studies 2025 22 May Shift 1 PYQs

To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions.' Identify the marketing mix element from the above statement.

"Producing goods of predetermined specifications which helps in achieving uniformity and consistency in the output". This statement is related to:

1. Standardisation
2. Grading
3. Packaging
4. Labelling

"Companies use sales promotion tools specifically designed to promote, like product combinations, dealer discounts and dealer incentives".

Which tool of promotion is highlighted in the aforesaid statement?