Which of the following statement is not correct for branding?

Option 1 -> Branding creates a unique identity and image that helps consumers recognize and connect with a company or product. This statement is correct.

Option 2 -> Branding involves expenses for design, advertising, promotion, registration, and maintenance. This statement is correct.

Option 3 -> Branding helps distinguish a product or service from competitors in the marketplace, creating uniqueness. This statement is correct.

Option 4 -> Registered trademarks/brands DO provide exclusive legal rights to the owner for usage. This statement is incorrect.

Hence, Option 4 -> After trademark registration, the brand owner receives exclusive legal rights to use the brand, preventing others from using it without permission. The statement claiming it does not give exclusive rights is false -> correct