Match List-I with List-II | List-I | List-II | | --- | --- | | Four Ps of marketing | Explanation | | (A) Place | (I) It includes activities that communicate the availability, features, merits, etc., of the products to the target customers and persuade them to buy them. | | (B) Price | (II) 'Anything of value' which is offered to the market for sale. | | (C) Promotion | (III) The amount of money customers have to pay to obtain the product. | | (D) Product | (IV) It includes activities that make the firm's products available to the target customers. | Choose the correct answer from the options given below:

Option 1 -> (A)-(I), (B)-(II), (C)-(III), (D)-(IV) - Incorrect matching as Place is matched with Promotion's definition, Price with Product's definition, and vice versa. Option 2 -> (A)-(I), (B)-(III), (C)-(IV), (D)-(II) - Incorrect because Place is matched with Promotion's definition and Promotion is matched with Place's definition. Option 3 -> (A)-(I), (B)-(II), (C)-(IV), (D)-(III) - Incorrect because all four elements are mismatched with wrong definitions. Option 4 -> (A)-(IV), (B)-(III), (C)-(I), (D)-(II) - Correct matching where Place matches with distribution activities, Price with monetary amount, Promotion with communication activities, and Product with offering of value. Hence, Option 4: (A)-(IV), (B)-(III), (C)-(I), (D)-(II) -> Place correctly refers to making products available to customers (distribution), Price is the monetary value, Promotion involves communicating and persuading customers, and Product is anything of value offered for sale. This is the accurate representation of the Four Ps of Marketing Mix. -> correct