Business Studies

Directing

Easy

Rahul is the CEO of BrightSpark Ltd., a company manufacturing LED lighting solutions. The company recently launched a new line of smart LED bulbs with advanced features, expecting a surge in demand. However, after the launch, the sales were not meeting expectations, and employee morale seemed low.

Firstly, Rahul identified that there was a lack of proper communication between the marketing and production teams. He called a meeting to clearly communicate the company's goals and expectations for the new product.

Rahul appointed Priya, a senior manager, to act as a supervisor for the marketing team. Priya's job was to oversee day-to-day activities, guide the team, and resolve any conflicts. Her presence ensured that tasks were completed on time and in alignment with the company's objectives. She also provided feedback and recognized the efforts of team members, which boosted their morale.

Rahul implemented a reward system where employees exceeding their targets would receive incentives. Additionally, training sessions were organized to improve employees' skills and confidence in handling the advanced features of the new product.

"Rahul identified that there was a lack of proper communication between the marketing and production teams". Which element of directing is highlighted here?

Planning

Decentralisation

Coordination

Controlling

✅ Correct Option: 3

Option 1 -> Planning involves setting objectives and deciding future course of action, not addressing inter-departmental communication gaps.

Option 2 -> Decentralisation refers to delegation of authority to lower levels, unrelated to communication between different teams.

Option 3 -> Coordination ensures harmonious integration and synchronization of activities across different departments through proper communication and collaboration.

Option 4 -> Controlling involves monitoring performance and taking corrective measures, not specifically addressing inter-departmental communication.

Hence, Option 3: Coordination -> When there is lack of proper communication between marketing and production teams, it indicates a coordination problem. Coordination is the element of directing that harmonizes individual efforts and ensures different departments work together effectively towards common organizational goals through seamless communication and integration -> correct

Question 46

"Priya's job was to oversee day-to-day activities, guide the team, and resolve any conflicts". Which element of directing is highlighted in these lines?

Question 47

"Rahul implemented a reward system where employees exceeding their targets would receive incentives". Which concept of management is highlighted here?

Question 48

What motivational tool did Rahul implement?

Question 50

What is the main purpose of supervision?

"Rahul identified that there was a lack of proper communication between the marketing and production teams". Which element of directing is highlighted here?

Solution

More from this set:

Keyboard Shortcuts

CUET Business Studies Past Year Questions (Topic-Wise)