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Identify from the options given below which is not a function of marketing?

Solution

✅ Correct Option: 3

Option 1 -> Analysing Market Information is a core marketing function involving research and analysis of customer needs, market trends, and competitive intelligence.

Option 2 -> Marketing Planning is a fundamental marketing function that involves developing strategies, setting objectives, and creating action plans for marketing activities.

Option 3 -> Capital Structuring is a financial management function that deals with determining the optimal mix of debt and equity financing for a company, not related to marketing.

Option 4 -> Promotion is a key marketing function and one of the 4 Ps of marketing mix, involving advertising, sales promotion, and communication activities.


Hence, Option 3: Capital Structuring -> Capital structuring involves determining the composition of a company's debt and equity financing, which is purely a finance function concerned with raising and managing funds. It has no direct role in marketing activities such as understanding customer needs, creating value propositions, or promoting products/services -> correct

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