Business Studies

Marketing

Easy

Match List-I with List-II

List-I List-II
(A) Brand (I) Provides legal protection against its use by other firms.
(B) Brand Name (II) Used for identification of product
(C) Brand Mark (III) It is the verbal component which is spoken to identify the product.
(D) Trade Mark (IV) It is recognized from a symbol or design but can not be spoken.

Choose the correct answer from the options given below:

List-I	List-II
(A) Brand	(I) Provides legal protection against its use by other firms.
(B) Brand Name	(II) Used for identification of product
(C) Brand Mark	(III) It is the verbal component which is spoken to identify the product.
(D) Trade Mark	(IV) It is recognized from a symbol or design but can not be spoken.

(A) - (IV), (B) - (II), (C) - (III), (D) - (I)

(A) - (III), (B) - (II), (C) - (I), (D) - (IV)

(A) - (I), (B) - (II), (C) - (IV), (D) - (III)

(A) - (II), (B) - (III), (C) - (IV), (D) - (I)

✅ Correct Option: 4

Option 1 -> Incorrectly matches Brand with symbol/design and Brand Name with product identification.

Option 2 -> Incorrectly matches Brand with verbal component and Brand Mark with legal protection.

Option 3 -> Incorrectly matches Brand with legal protection and Trade Mark with verbal component.

Option 4 -> Correctly matches: Brand (identification), Brand Name (verbal/spoken), Brand Mark (visual symbol), Trade Mark (legal protection).

Hence, Option 4: (A) - (II), (B) - (III), (C) - (IV), (D) - (I) -> Brand is the overall identifier of a product; Brand Name is the spoken/verbal part (like "Nike"); Brand Mark is the visual symbol that cannot be spoken (like the swoosh); Trade Mark provides legal protection against unauthorized use by competitors -> correct

2025: 22 May Shift 2

"Companies use sales promotion tools specifically designed to promote, like product combinations, dealer discounts and dealer incentives".

Which tool of promotion is highlighted in the aforesaid statement?

2025: 24 May Shift 1

Which of the following statements is NOT true?

Price is an important element of the marketing mix.
Marketing is a social process.
Use of agressive selling techniques to make customers buy their products is marketing.
Placement is described as the set of marketing tools that firms use in a target market.

2025: 29 May Shift 2

Which pricing strategy is used by EcoTech Appliances for its products?

2026: 11 May Shift 1

The most common objections to advertising include:

A. Inculcates social values

B. Adds to the costs

C. Confuses the sellers

D. Encourages sale of inferior products

Choose the correct answer from the options given below:

2026: 21 May Shift 1

Which function of marketing is highlighted in this statement -"The company launched multiple programs to inform school students about all this."

2026: 29 May Shift 1

Which of the following is a feature of the philosophy which Jaya applied in her business?

Solution

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