Which of the following statements is NOT true?

Price is an important element of the marketing mix.

Marketing is a social process.

Use of agressive selling techniques to make customers buy their products is marketing.

Placement is described as the set of marketing tools that firms use in a target market.

Question

Which of the following statements is NOT true?

Price is an important element of the marketing mix.
Marketing is a social process.
Use of agressive selling techniques to make customers buy their products is marketing.
Placement is described as the set of marketing tools that firms use in a target market.

Option 1: Price is an important element of the marketing mix. Option 2: Marketing is a social process. Option 3: Use of agressive selling techniques to make customers buy their products is marketing. Option 4: Placement is described as the set of marketing tools that firms use in a target market.

AfterBoards · Accepted Answer

The answer is ''. View full solution:

List-I	List-II
Marketing mix component	Meaning
---	---
(A) Price	(I) Decisions related to features, quality, packaging etc.
(B) Place	(II) Activities that communicate features of a product to target customer.
(C) Product	(III) Decisions related to discounts to customers, traders etc.
(D) Promotion	(IV) Decisions related to selection of dealers or intermediaries etc.

CUET Business Studies 2025 24 May Shift 1 PYQs

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