Business Studies

Marketing

Easy

The classification of products as per 'shopping efforts involved' doesn't include:

Convenience products

Shopping products

Durable products

Specialty products

✅ Correct Option: 3

On the basis of shopping efforts involved, consumer products are classified as convenience products, shopping products and specialty products. Durable products belong to the classification based on durability (durable, non-durable and services). Hence option 3.

2025: 3 June Shift 1

"EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers".

Identify the marketing mix highlighted in the aforesaid statement.

2026: 21 May Shift 1

Which function of marketing is highlighted in the line, "They did all the primary and secondary market research in form of surveys, interviews, data mining etc."?

2025: 13 May Shift 1

Which marketing mix component involves advertising?

2025: 26 May Shift 2

Match List-I with List-II

List-I	List-II
(A) Brand	(I) Provides legal protection against its use by other firms.
(B) Brand Name	(II) Used for identification of product
(C) Brand Mark	(III) It is the verbal component which is spoken to identify the product.
(D) Trade Mark	(IV) It is recognized from a symbol or design but can not be spoken.

Choose the correct answer from the options given below:

2025: 26 May Shift 2

Which of the following factor do not affect the price determination of a product?

2026: 12 May Shift 1

Arrange the following parties involved in the Three Level Channel of distribution in the correct sequence:

(A) Customer

(B) Retailer

(D) Agent

Choose the correct answer from the options given below:

The classification of products as per 'shopping efforts involved' doesn't include:

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)