Arrange the following parties involved in the Three Level Channel of distribution in the correct sequence:
(A) Customer
(B) Retailer
(C) Wholesaler
(D) Agent
Choose the correct answer from the options given below:
Arrange the following parties involved in the Three Level Channel of distribution in the correct sequence:
(A) Customer
(B) Retailer
(C) Wholesaler
(D) Agent
Choose the correct answer from the options given below:
Solution
✅ Correct Option: 2
In a three level channel, the product moves from the manufacturer through an agent (D), then a wholesaler (C), then a retailer (B), and finally reaches the customer (A). Hence the sequence is (D), (C), (B), (A).
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