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Arrange the following parties involved in the Three Level Channel of distribution in the correct sequence:

(A) Customer

(B) Retailer

(C) Wholesaler

(D) Agent

Choose the correct answer from the options given below:

Solution

✅ Correct Option: 2

In a three level channel, the product moves from the manufacturer through an agent (D), then a wholesaler (C), then a retailer (B), and finally reaches the customer (A). Hence the sequence is (D), (C), (B), (A).

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