Which of the following is not a factor affecting price mix?

Option 1 -> Product cost directly determines the base price and profit margins, making it a crucial pricing factor.

Option 2 -> Labelling relates to product identification, branding, and packaging rather than pricing decisions.

Option 3 -> Marketing methods used influence pricing strategy as different promotional approaches require different price positioning.

Option 4 -> The utility and demand are fundamental economic factors that directly determine what price customers are willing to pay.

Hence, Option 2: Labelling -> Labelling is primarily a component of product mix, concerned with product presentation, information display, and brand identity rather than price determination. While labelling may have associated costs, it is not a direct factor in establishing the price mix. Price mix is influenced by costs, competition, demand, utility, and marketing strategy - not by labelling elements. -> correct