Business Studies

Marketing

Medium

"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.

In the above case 'Just Foodie' is using various variables of Marketing Mix. Identify the variable used in the following statement: 'To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.'

Product

Price

Promotion

Physical distribution

✅ Correct Option: 4

Physical distribution refers to how products reach customers.

Product → What is sold.
Price → Cost to customers.
Promotion → Marketing strategies used.
Physical distribution → Delivery methods & locations.

In this case, "Just Foodie" is ensuring availability through grocery stores → right time, right place → hence, it's about Physical distribution.

Question 42

Identify the element of marketing mix in the following statement: 'The taste, quality and packing are given utmost care.'

Question 43

They are able to charge higher price than their competitors.' Which element of marketing mix is discussed in the statement?

Question 44

To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions.' Identify the marketing mix element from the above statement.

Question 45

To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions.' Which tool of the promotion mix is used in the given statement?

In the above case 'Just Foodie' is using various variables of Marketing Mix. Identify the variable used in the following statement: 'To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.'

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CUET Business Studies Past Year Questions (Topic-Wise)