Match List–I with List–II

List–I	List–II
(A) Sales Promotion	(I) Managing public opinion of an organisation.
(B) Advertising	(II) Short-term incentives to boost sales.
(C) Personal Selling	(III) An impersonal form of communication, which is paid for by the marketers.
(D) Public Relations	(IV) Developing an interactive relationship between the seller and the buyer.

Choose the correct answer from the options given below:

Option 1 -> Sales Promotion correctly matches with short-term incentives (II), Advertising with impersonal paid communication (III), Personal Selling with interactive seller-buyer relationship (IV), and Public Relations with managing public opinion (I).

Option 2 -> Incorrectly matches Sales Promotion with managing public opinion (I), which is the role of Public Relations, not Sales Promotion.

Option 3 -> Incorrectly matches Sales Promotion with managing public opinion (I) and Advertising with short-term incentives (II), which reverses their actual definitions.

Option 4 -> Incorrectly matches Sales Promotion with impersonal communication (III), which is actually the definition of Advertising, creating multiple mismatches.

Hence, Option 1: (A) - (II), (B) - (III), (C) - (IV), (D) - (I) -> Sales Promotion provides short-term incentives like discounts and offers (II); Advertising is mass, impersonal, paid communication (III); Personal Selling builds direct interactive relationships (IV); and Public Relations manages organizational reputation and public opinion (I) -> correct