Business Studies

Marketing

Easy

A shoe manufacturing firm frequently relies on sales promotion, it may give the impression :

That it is able to manage its sales very well.

That there are no takers of its product.

That the product is of good quality.

That the product is appropriately priced.

✅ Correct Option: 2

A limitation of sales promotion is that its frequent use may reflect crisis or defective selling: buyers may feel the firm is unable to sell the product on its own merit, i.e., there are no takers of its product, or that the product is of poor quality or priced high. Hence option 2.

2025: 16 May Shift 1

What is the key goal of the marketing mix?

2025: 31 May Shift 1

Which among the following is not an element of the marketing mix?

2025: 16 May Shift 1

What pricing strategy did Neha use?

2025: 14 May Shift 1

Match List–I with List–II

List–I	List–II
(A) Sales Promotion	(I) Managing public opinion of an organisation.
(B) Advertising	(II) Short-term incentives to boost sales.
(C) Personal Selling	(III) An impersonal form of communication, which is paid for by the marketers.
(D) Public Relations	(IV) Developing an interactive relationship between the seller and the buyer.

Choose the correct answer from the options given below:

2026: 11 May Shift 2

Marketing is a ___________ process where in people interact with others, in order to persuade them to act in a particular way, say to purchase a product or a service, rather than forcing them to do so.

2026: 6 June Shift 1

Which of the following is not a function of Marketing Management?

A shoe manufacturing firm frequently relies on sales promotion, it may give the impression :

Solution

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